First Edition Design Publishing
How to wrap an eBook
The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but e-books are now a routine alternative to hardcovers and paperbacks, constituting about 25% of publishing’s revenues.
That’s good news for the trees, but it presents holiday shoppers with a quandary: How do you give and wrap an e-book?
First, it helps to know what kind of device your recipient has. There are dozens of e-readers and tablets on the market, with prices ranging from $69 for text-only Kindles to the $829 top-of-the-line iPad. In between, there’s Barnes & Noble’s Nook ($199-$299), Microsoft’s new Surface ($499-$699), and an electronic store’s worth of choices.
This year, independent bookstores have gotten in on the e-reader action for the first time. They began selling the Kobo e-readers before Thanksgiving. “We don’t expect to make a lot of money from the devices,” says Skylight Books co-owner Kerry Slattery. “They’re a signal to our customers that we sell e-books, and they don’t have to go elsewhere.”
If you are shopping online, most major companies make it surprisingly simple to give e-books as gifts. Beyond the oh-so-common giftcards, both Amazon and Apple offer online gift purchases of specific e-books and apps. Instead of buying an item for yourself, click the gift button — you can even schedule electronic delivery ahead, for just the right holiday moment.
Source: http://www.latimes.com By: Carolyn Kellogg
About First Edition Design Publishing:
First Edition Design Publishing is the world’s largest eBook and POD (Print On Demand) book distributor. Ranked first in the industry, First Edition Design Publishing converts and formats manuscripts for every type of platform (e-reader). They submit Fiction, Non-Fiction, Academic and Children’s Books to Amazon, Apple, Barnes and Noble, Sony, Google, Kobo, Diesel, 3M, Ingram, Baker and Taylor, Nielsen, EBSCO, and over 100,000 additional on-line locations including retailers, libraries, schools, colleges and universities. The company’s POD division creates printed books and makes them available worldwide through their distribution network. First Edition Design Publishing is a licensed and approved Aggregator and holds licenses with Apple and Microsoft.