Archive for March, 2014

First Edition Design Publishing

Publisher – Aggregator – Master Distributor

Another great guest post from Duolit! by Adrienne from Design Roast.

tumblrTumblr is a must for any author looking to build a following of readers. It is a platform to promote your writing within a tight-knit community, as well as a place to dynamically tell the world about you and your books through videos, quotes, photos, reblogging, links and just some straightforward text too. The most popular way to share on this site, however, is through the creative use of animated gifs.

What do all of these forms have in common? They’re short, easily digestible content.

Today, a variety of literary figures can be found on Tumblr, including book reviewers, publishers, booksellers and, of course, authors. Tumblr has many opportunities for authors, so keep reading to learn how to get started.

Sign Up for Tumblr and Set Up Your Profile

tumblr-johngreen

For starters, create an account. This means uploading a photo of yourself and creating a unique username. Since your username will be a part of your tumblr URL, choose wisely.

Some established authors, like John Green, have gotten creative with their username — his isfishingboatproceeds. If you’re looking to build a following, consider using a familiar title from your books, or simply your name/pseudonym.

The rest of the account settings are pretty straightforward. In the “About” section, share a bit of your background, as well as a few of your book titles. You can also set your preferences by allowing, or not allowing, replies from people – and since you’re building a community, it’s a good idea to allow these comments.

Another great feature is the “Ask” section. By turning this on, your readers can ask you questions; just be prepared for them to potentially ask about everything from your favorite place to write to further details about your characters and when your next book is coming out!

How to Customize the Appearance of Your Site

tumblr-themegardenThere’s a variety of functionality you can add to your site; one way to really stand out is to personalize the look of your site with a theme (found under Settings > Edit Theme).

If you have a header or background that you’ve designed, you can upload these here. Alternatively, you can simply change the color background to set a tone for your tumblr site. This area of the Tumblr settings even gives you the ability to change your site’s font.

Just keep in mind: Every setting you choose creates an impression about you and your books. Choose colors that will be pleasing to your audience, and fonts that aren’t too hard to read.

If you need assistance with your design, check out the “theme garden” by clicking on Settings > Find Themes. This “garden” is full of choices that can reflect what you and your writing are about. There’s a plethora of options – they even have a storybook theme perfect for children’s authors.

While some of these themes are free, others do cost a nominal fee, which is much less than what you’d spend hiring someone to do the design work for you.  Plus, you can do some customization after choosing a theme, such as change up the features – color, font, etc. – to really make the site yours. Just keep in mind the theme will only change how your readers see your page; it won’t change your home feed (where you’ll make updates and monitor other people’s pages).

How to Enable Comments

Many of the themes available through Tumblr include the ability to add comments through Disqus. If Disqus isn’t enabled, the only way people can interact with your content is by liking it and reblogging it. If you’re looking for more interaction on Tumblr, start by making a Disqus account and then adding your Tumblr site under “Your Sites” in Disqus.

Next, visit your Tumblr settings and choose Settings > Edit Theme > Customize. Once there, put your Disqus-supplied username in where it asks for your “Disqus Shortname.” Disqus also gives you the ability to check if it was installed correctly and allows you can set rules in order to moderate your comments.

How to Promote Your Books on Tumblr

authorstumblrNow comes the fun part: building up the content on your site! While you’re free to post about whatever you want on your Tumblr page, as an author there are some things you should focus on:

  • Quotes: Not only can you offer an excerpt from your books, but you can also quote reviews of your work or even just quotes by others who inspire you. Then, you can comment on the quotes you post.
  • Videos: Think book trailers for your work or just content you think has some relevance to your brand and the topics you love to write about.
  • Images: Have a new book coming out? Tease what it’s about through images that inspired you while writing, and then post the book cover to Tumblr.
  • Links: The world is your oyster when it comes to posting links. Share articles you’ve written around the web, press coverage, links back to your personal writing blog where longer text content resides and more. Like videos and quotes, you can provide some commentary on any link you post.
  • GIFs: Animated gifs are by far the most popular way to tell a story or share a thought on Tumblr. They can be about a TV show you’re inspired by or simply something fun to share with your readers. Find gifs to use on Giphy.

No matter what medium you use to blog on Tumblr, be sure to tag each and every post with keywords, so users other than your followers can easily find you.

How to Gain a Following on Tumblr

For starters, start following others. You find others by searching their email, URL, or username. Alternatively, search for topics and blogs that interest you. You can focus on publishing-related sites, but follow sites that simply interest and inspire you too. Some people might follow you back, some might not, but it’s a start within the community.

As for gaining followers and readers of your own, simply interact with the site. Like other people’s posts and reblog. Spread the love among Tumblr, and Tumblr will spread the love right back.

While the functionality of Tumblr is simpler than writing a lengthy blog post every day, its offerings are immense. Don’t be intimidated by the site; just get started with an account, explore hashtags and other people’s pages and have fun with it. You never know how it might help you in your next writing endeavor!

Adrienne is a freelance writer and social marketer who loves analyzing social media campaigns to see what works. To see more of her work, check out her blog about design.

Visit: www.firsteditiondesignpublishing.com

First Edition Design eBook Publishing
  writing for The Future of Ink, March 7, 2014

5 Ways to Generate eBook IdeasIt’s one thing to write a book, it’s quite another towrite a book that will sell. We all want to follow our passion, write our dream and dance creatively with our muse, but wouldn’t it be fantastic if, amidst all of this creation, we also managed toproduce a bestselling book?That is, after all, the dream. Specifically we’d all like high ranking on Amazon and though I’veaddressed that and reviews in other pieces,I thought that a step back to the beginning might be a good place to focus on.

Finding Bestselling Book Ideas

I know this gal who fraternizes with a lot of SEO people; for those of you not familiar with the term, SEO stands forSearch Engine Optimization.These are the folks who spend their life trying to get on the first page of Google. One day several years back, she and I were talking about the topic ofhow to create ideas that sell.She told me that many of her SEO buddies would write books literally just based on keywords. It had nothing to do with their passion or what they really wanted to write about; instead, they focused on saleable terms, meaning phrases that were getting a huge bounce in Google. Now this may not be how you would ever consider writing a book, but there aremerits to this methodology: Book focus:Where will you focus your book?Don’t get too caught up in a set plan.Leave some room for flexibility and consider what’s “hot” to write about right now. What is an immediate need? You may still stick with your original plan, but slant it a bit more towards seeing what’s hot in search or in the media. Keep in mind that the speed of book production often allows us to jump on a trend or hot topic so take advantage of that when you can. Book title:If you have identified yourbest keywords for this market(which we’ll focus on in next month’s article) then you can and should use them here. Keywords in a title can really help to boost your exposure not just on Amazon but on Google as well. Book subtitle:If you already have your title set in stone, consider usingkeywords in your subtitleto help boost your exposure in search. Book topic:Let’s say you know your market, but you aren’t sure what to write about. Sure, you could align this with “book focus,” but consider that you’re an expert in consumer finance and want to write a book on this topic. Knowingwhat consumers are searching on(as it relates to finance) could be a great way to address the immediate needs of your reader. This is where keywords come into play but the research I share further in this article will help with this, too. The other element here is tocreate a topic that’s narrower.Instead of focusing on one broad area, focus in more granularly. For example, I recently taught a class about this very topic and we brainstormed ideas on creating segmented topics within one broader umbrella. Consider the real estate gal who has a book on buying or selling your first home. I suggested that instead of trying to reach a big, broad and cluttered market, that she instead focus on isolated industries. The ideas we brainstormed were: Buying Your First Home for Singles, Buying Your First Home for Seniors, Buying Your First Home for Domestic Partners. You get the idea, right? Createa series of booksthat sits under a broader market. This will net you better sales. Consumers like specializedtopics that help solve a specific problem.And the books don’t have to be long, but we’ll cover that in more depth later. Once you find this market or niche, you’ll want to publish regularly to it. Amazon and the associated algorithms tend to trigger quicker when an author has multiple titles so consider that as well. So, let’s assume that you’ve done some keyword research or are at least familiar with the keywords in your market. Let’s see how these searches relate to popular topics on Amazon. Step-by-step,here is what you’ll need to do:

  • On the Amazon page,search in the Kindle store tab.I want you to isolate your searches there for now.
  • Plug in your search term andsee what comes up.You’ll generally get 5-10 suggestions. Click on one of them.

Amazon Look at the books that come up in search andclick on the “customers also bought”section. AmazonCustomersAlsoBought Your focus should be on books thathave a low sales rank.Depending on the category, it could be as low as 20,000 or as high as 50,000. You want to make sure there’s a variety of books in this segment, preferablymore than fiveand they should all have this range of sales volume. If it’s lower than 20,000 that’s great, but when you get into the super saturated or unpopular categories, neither of those will help you. Some Amazon experts say that a 20,000 rank indicates that the book is selling five copies a day, but I find this hard to prove either way. Just know that given Amazon’s volume, it’s definitely not languishing. Regardless,this research will really help to expose hot topics and market segmentswithin your area of expertise that are selling well.

 Staying on the Short and Narrow

While full-length books will never go away, there’s a surge towards shorter, niche books—books that “own” a narrow market segment. When I first publishedHow to Sell Books by the Truckload on Amazon,I was surprised at how the sales outpaced my other books. While I know the title had a lot to do with this, it was also the fact that the book was shorter and focused on one particular area. If you decide to do this (write shorter books), I wouldn’t suggest justkeeping the book short.While short is the new long, there’s still plenty of room for full-length books, too. So, in other words, if you can mix it up, that’s the best track for success. How short can short be? Ten thousand to seventeen thousand words is generally acceptable. Keep in mind that if you do short, you don’t have room for fluff. You’ll want to be ascrystal clearas you can be on specific instructions, maybe even include step-by-step instructions or checklists, which readers love.

 Other Ways to Develop Book Ideas

There’s an element of research that goes into every book you create, and I’m not just talking about the topic research, but content, too. When you’re developing your book idea and trying todecide what to include and exclude from the book,consider spending a bit of time doing a comparison with other, similar books in your market. Take a look at their book pages on Amazon, read through their reviews. In particular, the negative reviews that give constructive feedback about what the reader thought was missing, or things they wished had been expanded upon, will be particularly helpful. Readers will tell you what they want, and they’ll often do it in a review.

Readers will tell you what they want, and they’ll often do it in a review.

 One Final Note on Shorter Books

On Amazon there is the “look inside the book” feature. This covers just a short section of your book, so be cautious when you’re preparing your final content. If your book is too short, the “look inside” feature will reveal most of the book, or enough of it that readers may glean what they want and not buy it. You want to fill the book with sufficient content so that you don’t end up with this problem. If you’ve finished the book and it seems a bit too short,consider adding things like checklists, free resources or bonus chaptersfrom other books you’ve written that relate to this topic. Keep in mind that this isn’t meant to pump up your book page count just for the sake of doing that, but if the book looks too much like a white paper or report instead of a book, you may end up with a lot of window-shoppers who don’t end up buying. How short is too short?Anything under 50 pages is too short.Generally I’d recommend that you sit somewhere over 55 pages, ideally 65 pages to be safe. And again, don’t stuff your book with useless content. Make sure that if you need to add pages, you are adding helpful, useful information. Doing somebook researchis not just a great idea to help develop some high-selling product, but a great idea overall. We invest so much of our time and effort into our books that the more we can make sure we’re on target, the less time we’ll spend languishing in obscurity. Given that there are3,500 books published every dayin the US, whatever you can do tostand out above the crowdcan make all the difference.   Read the rest of this article on The Future of Ink: http://thefutureofink.com/create-bestselling-book-ideas/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+tfoi+%28The+Future+of+Ink%29

Penny Sansevieri
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is the author of twelve books, including How to Sell Books by the Truckload on Amazon and Red Hot Internet Publicity.

Visit: www.firsteditiondesignpublishing.com