If you’ve ever published or self-published in print book form, you quickly realized the benefit of having your book at as many booksellers as possible. More locations mean more exposure and more exposure leads to more sales.
Ebook publishing is no different. The more distribution points that list your eBook, the more opportunities exist for a potential reader to find it. Most readers will buy an eBook from the seller affiliated with their eReader. Kindle owners are most likely to buy at Amazon, Apple product owners—iPad and the like, will purchase at the iTunes bookstore, B&N for Nook owners, etc. With that said, we have discovered that many shop for an ebook in the Google eBookstore, or were directed there from a Google search. Although, they still tend to make the purchase at their eReader platform’s store. The biggest names aren’t the only names.
Where and how people shop is key. It is far better for numerous listings to appear for a Google search of your title or author name than only just a few results. This is sort of the virtual answer for “Social Proof”. That is to say, “If this many distribution points list it; it must be good.” An interesting side note; a recent study showed that 27% of people who bought print books on-line, first discovered the title in a brick and mortar shop.
Distribute your title(s) through a qualified aggregator and master distributor that can put your book out to the most booksellers and distribution points, including libraries, schools, colleges and universities. Your book may not be appropriate for all points, (for example a business and finance non-fiction is not likely to be picked up by a romance novel bookseller) but have them distributed there anyway, especially if your book is multi-genre.
There is safety in numbers. Don’t be swayed by “funds” programs for authors by booksellers that prohibit your book from being listed with any other distribution point. The paltry percentage that you end up with (you are in competition with millions of other titles for the funds) may pale in comparison to what you will lose, (or blacklist you for listing with competing booksellers) by listing with only that one seller. In addition, you will sorely disappoint fans who go to purchase your eBook at their preferred eBookstore and cannot
There is a worldwide market for billions of potential readers for your eBook. Don’t miss out. Some eBook sellers will charge an extra percentage for a foreign-soil sale, but it’s well worth it. If you do not make your eBook available to those markets, you will have zero sales there. Write locally, offer your work globally.
For a pertinent list of distribution points where your eBook should be submitted visit: http://www.firsteditiondesignebooks.com/html/distribution.html
About First Edition Design Publishing:
First Edition Design Publishing is the world’s largest eBook and POD (Print On Demand) book distributor. Ranked first in the industry, First Edition Design Publishing converts and formats manuscripts for every type of platform (e-reader). They submit Fiction, Non-Fiction, Academic and Children’s Books to Amazon, Apple, Barnes and Noble, Sony, Google, Kobo, Diesel, 3M, Ingram, Baker and Taylor, Nielsen, EBSCO, and over 100,000 additional on-line locations including retailers, libraries, schools, colleges and universities. The company’s POD division creates printed books and makes them available worldwide through their distribution network. First Edition Design Publishing is a licensed and approved Aggregator and holds licenses with Apple and Microsoft.