Why (and How) to Launch Your Author Blog Before Your Book

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Some excellent advice and howtoitness over at All Indie Writer by Jennifer Mattern.

Maybe you’re writing your first book. Perhaps it’s off with your editor. In either case, you still have a ways to go before your book is in the hands of readers. That means it’s much too early to worry about setting up an author blog, right?

Wrong.

You don’t need to wait until your book launch to set up an author blog. In fact, you shouldn’t wait this long if you want your blog to help you boost book sales at launch time.

Author Blog vs Author Website

Worried about launching a blog because you aren’t ready to launch your ideal author website?

Don’t be.

Sure. Your author website will have more than a blog. You’ll want everything from your author bio to book sales pages. But there’s no reason you can’t give that website a jump start by focusing on your author blog.

Read the rest at All Indie Writer

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