Posts Tagged ‘Blogging’

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Some excellent advice and howtoitness over at All Indie Writer by Jennifer Mattern.

Maybe you’re writing your first book. Perhaps it’s off with your editor. In either case, you still have a ways to go before your book is in the hands of readers. That means it’s much too early to worry about setting up an author blog, right?

Wrong.

You don’t need to wait until your book launch to set up an author blog. In fact, you shouldn’t wait this long if you want your blog to help you boost book sales at launch time.

Author Blog vs Author Website

Worried about launching a blog because you aren’t ready to launch your ideal author website?

Don’t be.

Sure. Your author website will have more than a blog. You’ll want everything from your author bio to book sales pages. But there’s no reason you can’t give that website a jump start by focusing on your author blog.

Read the rest at All Indie Writer

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Self-publishing experts agree blogging is a great way to connect with your readers as well as keeping the writing gears well oiled. Here are some great ideas for blogging and writing from a terrific blogging website:

 

If you’re reading this, it means you blog.

5 proven strategies for defeating writer's block for bloggers

Obviously.

You’re a blogger. You’re a content marketer considering blogging as part of your marketing strategy. You’re a fiction writer considering blogging as a good way to communicate with readers or promote your book.

Whoever you are, if you create online content you constantly need ideas and plans to answer these eternal questions:

What to blog?

What content to share with readers?

What to write?

It’s a big problem for many bloggers, especially those believing the more often they write and publish, the better. As a result, they experience writer’s block, they procrastinate or sacrifice quality for quantity, and they eventually become sick and tired of blogging.

Sounds familiar?

If so, don’t panic!

This article will reveal all secrets of coming out with great ideas for your blog, and it will tell you what to do when you are stuck and don’t know what to write.

Let’s get started…

 

 

Get started blogging about your book(s) and read the rest at Be a Better Blogger

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From Amanda Patterson over at  Writers Write 

Do you have blogger’s block?

Even creative people get stuck when they’re trying to come up with ideas for a blog post. I thought I would put together a list of possible topics to inspire you. These are based on some of our blog posts at Writers Write and others I’ve enjoyed reading on the Internet.
Whether you blog daily, three times a week, or once a week, I hope that one of these are just what you need to break your blogger’s block.

 

 

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Another great post over at BadRedHeadMedia!

Blog

In my continuing series where I answer questions asked by YOU (in this case, this question comes from writer Camela Cami Thompson), staff writer Naomi Blackburn takes on ‘What is a blog strategy and is it important for authors to have one?’ Thanks Camela for a fab question! Here you go….

 

I am always shocked when authors ask me if they have to blog. My resounding YES always leads to, “But I don’t know what to write about!”

Why Blog?

Blogs are wonderful because they give authors an opportunity to take an active role in marketing their works to their readers while also providing a way to network with other authors. Let’s face it. Before an author has name recognition by the public, a chunk of the effort is focused on relationship building with a readership base. What better way than a blog to help to facilitate this?

Develop a Blog Strategy and Calendar

As with everything in the business world, the key to success is always in the planning. Developing a blog calendar and strategy allows for seamless posts and provides alternatives to marketing and social media opportunities besides shouting “BUY MY BOOK!”

First, decide what you want to blog about. Ask yourself:

  • Is it close to the subject matter of my works?
  • What do I want my “brand” to be?
  • Who do I want my target audience to be?

Maybe you want to be recognized as a dynamic professional, such as Molly Greene, who is an author of romantic mystery fiction, but writes a blog specifically focused on blogging for authors. Or do you want to focus on your readers and write on topics close to the genre of your books? For example, maybe you write romantic fiction and want to use your blogs to discuss suggestions for romantic interludes with that special someone.

The next step in your blogging strategy is to plan out a list of topics on a calendar. For example, I have a desktop calendar that has my topics listed for the next three months. Having a calendar with mapped out blog post topics allows me to write ahead. My calendar is based on the topics for my forthcoming book, The Author CEO: The Book. Preplanning also allows for emergency posts and/or guest posts, as needed. Have a new book in the works? Having a blog calendar allows for scheduling pre-release blog posts announcing the new release.

(On this note, I am of the opinion that everyone must have a professional blog, no matter who the target audience is. Since your blog is essentially your corporate image, I always recommend hiring a professional to develop the site that hosts the blog.)

Still Not Sure What to Write About?

One of my favorite posts by Molly Greene that I frequently recommend to clients is 101 Blog Topic Ideas. The post is divided into several categories and Molly, in her own pithy way, addresses numerous topics—from supporting other authors to showcasing one’s own work.

Networking with authors is critical in blogging. It can get very difficult to come up with fresh ideas. Always having that “spot on” blog post can become stressful. Furthermore, the lack of networking and only writing for your own blog can lead to isolation, which not only costs you in terms of visibility, but also in potential lost opportunities for cross-promotional blog posts. So, come up with ways to have guests on your blog, and offer posts to others who may also be looking for fresh or new content.

I know that I am not an “expert” in everything. Being able to host subject matter experts—such as an author attorney writing on Copyright, Fair Use, and Book Reviewers—on my blog allowed me to present my readers with information I wouldn’t have otherwise been able to provide them.

Editing Matters

Regardless of what topics you choose, I can’t stress enough the importance of using an editor or, at the very least, having someone else review your posts. It drives me crazy when I see mistakes in author’s blog posts. This is your business. This is your craft.

Think about your favorite company. What would you think if you were looking at their marketing material and it was laden with mistakes? Would you think less of them? I recently had the chance to review an author’s blog. She had done a wonderful job of coming up with topics. One of the headings was a recipe section that contained some fantastic-looking recipes. As I went through them, I saw that they were loaded with typos, and some even had a couple of ingredients missing from the directions area. What was I to think?

In The End

So, what are you waiting for? Blogging is a must-do marketing opportunity for authors, and is also another outlet for creativity, interaction, and fun. Because I consider blogging to be such an important aspect of every author’s business development plan, I think it is worthwhile to bring in a blogging coach to learn the ins and outs of successful blogging. After all, it’s your business at stake, why not invest in it?

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