Tag Archives: Wordpress

How to Start a Blog: A Step-by-Step Guide for Writers

So you want to start a blog?

If you’re a writer, it makes perfect sense: You can use a blog to serve as your author platform, market your book or find new freelance writing clients.

But where do you begin? Though you’ve got the writing part down, the rest of the process can be overwhelming. Hosting, themes and all that other techy stuff can stand in your way for years.

Well, today is the day that ends. We’re here to help you navigate every step of starting a blog, from choosing your domain name to publishing your first post.

Here’s how to start a blog as a writer:

1. Pick a domain name

First things first: Where are people going to find you online? As a writer, you are your brand, so we recommend using some variation of your name. To check availability, simply visit Bluehost and click on “new domain.”

Or, search this handy domain-name checker!

https://www.bluehost.com/web-hosting/domaincheckapi/?affiliate=thewritelife/startablogURLbox

If none of the obvious options are available, try tacking a “writer” onto the end of your name, as in susanshainwriter.com. You could also use a “.net” or “.biz” domain, but keep in mind that most people automatically type in “.com” before thinking of other endings.

You can, of course, opt for a creative blog name, but remember that your interests and target audience may change as the years go by. When I started blogging in 2012, I focused solely on adventure travel and named my blog Travel Junkette. Since then, I’ve expanded my niche and recently switched to susanshain.com — because my name won’t change, no matter what I’m blogging about. I wish I’d started out using my name as the domain, and would advise you not to make the same mistake I did.

Once you’ve settled on your domain (or domains, if you’re like a lot of us writerpreneurs!), don’t wait to buy it. Even if you’re not ready to start a blog right now, you don’t want to risk losing the domain you want.

Before you actually click “purchase,” though, you might want to read the next step; we’re going to tell you how to get your domain name for free.

2. Purchase a hosting package

Now that you’ve picked out your domain name, it’s time to choose a web host. Your hosting company does all the technical magic to make sure your site actually appears when people type your newly anointed domain name into their browser. In other words, it’s pretty important.

We use MediaTemple to host this blog, but it’s typically better for blogs with lots of traffic, so you probably don’t need that if you’re just starting out. For a new blog, try Bluehost. It’s used by top bloggers around the world and is known for its customer service and reliability. Bluehost’s basic hosting plan costs $3.95 per month — and as a bonus, the company throws in your domain name for free when you sign up.

Be sure to put your purchase (and all the purchases listed in this post) on a business credit card and keep those receipts; they are investments in your business and are therefore tax deductible.

3. Install WordPress

We’re almost through with the techy stuff, we promise! You have several different choices for blogging platforms, but we like WordPress best. Not only is it totally free, but it’s easy to learn, offers a wide variety of themes, and has an online community and lots of plugins that make blogging accessible to everybody.

You can read comprehensive instructions for installing WordPress on your new blog here. Once you’ve completed that, you can officially log into your blog and start making it look pretty.

Still too techy for you? Try WordPress.com (as opposed to WordPress.org). It’s a cinch to set up, but won’t allow you as much control over your site’s design and functionality. If you choose to go this route, you can skip steps one and two of this post. Simply visit WordPress.com and click on “Create website.” Though the free default inserts wordpress.com into your domain (susanshain.wordpress.com), you can pay to use your own domain (susanshain.com).

4. Put up an “under construction” sign

While working on your blog’s appearance, you might want to put up an “under construction” or “coming soon” sign to greet visitors. You don’t want any potential clients or readers to Google your name and find a half-finished site. (And you may think you’re going to finish setting up your blog tomorrow — but we all know how badly writers procrastinate when there are no looming deadlines!)

To set up a little sign that says “under construction,” just download this plugin. You could even include a link to your Twitter or Facebook page so visitors have an alternate way of getting in touch with you. When you’re ready to share your blog with the world, simply deactivate and delete this plugin.

5. Choose a theme

Now we’re getting to the fun stuff! Your theme determines what your blog looks like, and you’ve got a lot of options to choose from. Yes, there’s a wide range of free themes, but if you’re serious about blogging, the customization and support offered by paid themes can’t be beat.

Here at The Write Life, we use Genesis, which is one of the most popular premium themes available. Another popular and flexible theme is Thesis. For my personal site, I use Elegant Themes, which has a wide selection of beautiful themes at a reasonable price. All of these themes come with unlimited support — essential when you’re starting a blog.

6. Create a header

If you truly want your blog to look professional, it’s worth getting a custom header. You can ask your favorite graphic designer or create something yourself with Canva.

My favorite option? Order one on Fiverr. I’ve had great luck getting headers and other graphics designed in this online marketplace, where thousands of people offer their services for $5 per gig.

7. Write your pages

Though you’re starting a blog and not a static website, you’ll still want a few pages that don’t change. (“Pages” are different from “posts,” which are the daily/weekly/monthly entries you publish on your blog.)

Here are some pages you may want to create:

About

The about page is frequently touted as one of the most-viewed pages on blogs, so don’t overlook it. Include a photo and brief bio, and explain why you’re blogging and why the reader should care. What makes you an expert? How can you help them?

Don’t be afraid to let your personality shine through — blogging is a personal affair!

Contact

You want your readers to be able to get in touch with you, right? Then you’ll need a contact page.

It doesn’t have to be anything fancy; just tell your readers how best to reach you. Avoid putting your full email address on here, as spambots could get ahold of it. To work around that, you can use a plugin, which we’ll link to below, or simply write something like “yourname AT yoursite DOT com.”

Portfolio

It’s your blog, so flaunt what you’ve got! Show your prospective clients and readers that you deserve their time and attention with examples of your past and present work. You can see examples of great writer portfolios here; personally, I love Sara Frandina’s.

Resources

Do you have a list of favorite writing tools? Or maybe books that have inspired you? Readers love resources pages, and for bloggers, they can also be a way to earn income from affiliate sales. Check out The Write Life’s resources page for inspiration.

Start here

You probably won’t need this at first, but a “start here” page is smart once you have a decent amount of content. It’s a great opportunity to express your mission and highlight your best work, so your readers can see the value of your blog without wading through months or years worth of posts.

Joanna Penn does a good job with hers, encouraging readers to download her ebook and then choose a topic that interests them.

Work with me

If you’re using your new blog to sell your writing services, this page is crucial. Be clear about how you can help people and how they can get in touch with you. You could even list packages of different services, like Sarah Von Bargen does on her site.

Once you’ve set up all your pages, make sure they’re easily accessible from the home page. If they’re not showing up, you may have to adjust your menus.

8. Install plugins

Plugins are great for everybody, but they’re especially useful for those of us who are less comfortable with the technical side of things but who’ve managed to set up a self-hosted blog. Think of them as apps for your blog; they’re free tools you can install to do a variety of things.

Though having lots of plugins can undermine the functionality and security of your blog, there are several we recommend everyone look into:

Better Click-to-Tweet: Encourage readers to share your content by including a click-to-tweet box within your posts; this plugin makes it easy.

Contact Form 7: If you want to avoid putting your email address on your contact page, use this contact form plugin, which is frequently updated and receives good reviews.

QuickieBar: Want to get readers to sign up for your free newsletter? Or want to announce the release of your latest book? This plugin allows you to create a banner for the top of your blog.

Mashshare: These “Mashable-style” share buttons are like the ones you see here on The Write Life. Another popular option is Digg Digg. It doesn’t matter which plugin you choose; it’s just essential you make social sharing easy for your readers.

WP Google Analytics: This plugin tracks the visitors to your site so you can see what people are interested in and how they’re finding you.

WP Super Cache: Another plugin that’s not sexy, but is important. Caching allows your blog to load faster — pleasing both your readers and Google.

Yoast SEO: This all-in-one SEO plugin helps you optimize your posts so you can get organic traffic from search engines.

9. Install widgets

If your blog has a sidebar, you might want to spruce it up with a few widgets, which are small boxes with different functions.

Here are some ideas:

About box

You’ve probably seen this on a lot of blogs; it’s a box in the upper right hand corner welcoming you to the site. Check out Jessica Lawlor’s blog for a simple — yet excellent — example.

Social media icons

Make it easy for your readers to follow you on social media by including links to your profiles in the sidebar. Here’s a basic tutorial for adding custom social media icons.

Popular posts

Once you’ve been blogging for a while, you might want to highlight your most popular posts in the sidebar, which you can do with a basic text widget. We do this here on The Write Life so you can find our most popular content quickly and easily.

10. Purchase backup software

Don’t overlook this important step just because you don’t have content yet! It’s better to install this software early than to start blogging and not remember until it’s too late.

Free options exist, but I’ve never had good luck with them — and for something as important as my entire blog, I don’t mind paying a little extra. (It’s a business write-off, remember?!) Popular backup options include VaultPress, BackupBuddy and blogVault.

11. Start your email list

I know, I know — you haven’t even started blogging and I already want you to build an email list. Trust me; you’ll be so glad you did.

Alexis Grant, founder of The Write Life, agrees with me. “If I could go back and do one thing differently for my business, it would be starting a newsletter earlier,” she writes. “My email list is THAT important for my business, bringing traffic to my website, buys of my products and opportunities I never could’ve expected.”

Even if you don’t have anything to send, just start collecting email addresses. The best way to entice people to sign up is by offering a free ebook or resource. For great examples, check out The Write Life’s How to Land Your First Paying Client or Grant’s social media strategy checklist.

Our favorite email newsletter platform is Mailchimp. It’s intuitive, fun and free for up to 2,000 subscribers. There are lots of other tools you could choose, though; here are a few more options for building your email list.

Once you’ve created your list, entice your readers to subscribe by adding a subscription box to your sidebar, and maybe even installing a plugin like PopupAlly.

12. Write!

If you really want to start a blog, you’re going to need to… start blogging.

We recommend creating an editorial calendar — even if it’s just you blogging. It doesn’t have to be fancy; it can even be scribbled out in a notebook.

What’s important is that you plan your posts in advance, so you can keep track of your ideas and stick to a schedule. It’s also a chance to assess and tweak your content strategy. What do you want to write about? How will you draw the readers in?

Don’t forget you’re writing for the web, so your style should be different than if you were writing for print. Keep your tone conversational, use “you” phrases to speak to the reader and break up text with bullet points and sub-headers. Keep SEO in mind, but don’t make it the focus of your writing.

13. Promote, promote, promote

You’re almost there! Now that you’ve started writing, it’s time to get readers. And I hate to be the bearer of bad news, but for many writers, this is one of the most surprisingly time-consuming aspects of blogging. Though it’d be nice if we could just write (that’s what we love to do, right?), it’s nicer to have people actually reading your work.

One of the best ways to attract new readers is guest blogging on more popular blogs. To help you out, here are seven writing blogs that want your guest posts, plus seven more. (And don’t forget about guest posting for TWL!)

It’s also essential to interact with other bloggers. Share their content with your community, comment on their posts and support them when and where you can. Hopefully, they’ll return the favor!

Social media is another great way to get more traffic to your new blog. In addition to sharing your posts and networking with fellow bloggers, make sure you’re constantly trying to grow your author following on social media.

14. Get help if you need it

If you feel stuck at any point, don’t be afraid to invest in a course or ebook, like these ones:

Sometimes a little outside help is all the boost you need.

Other than that, creating a successful writing blog is about hard work and consistency. Keep posting helpful and engaging content, optimizing it for SEO and sharing it with your networks — and you’ll soon see your new blog start to blossom.

Congratulations, you’ve now officially started a blog as a writer. Guess it’s time to get writing!

Do you want to start a blog? What stood in your way until now?

By Susan Shain
Source: thewritelife.com

Visit us at First Edition Design Publishing

Building an Author Website: The First Step to Publishing

If you’re like most writers I know, you probably dream of getting published. But as I’ve worked with writers for the last six years, I’ve found that most are woefully unprepared for what publishing actually takes, and this means that either they never figure out what it takes to get published or when they finally DO get published, they find themselves disappointed with the process and with how many books they sell.

How do you prepare for getting published though? There are several steps, but the first step is building an author website. In this article, I’m going to share a step-by-step guide to building a simple author website yourself that will support all of your publishing efforts.

building

Why Building a Website is the First Step You Should Take BEFORE You Get Published

As book sales move more and more online, a website where you can develop a relationship with your readers is essential. It doesn’t matter if your book is being published by a big traditional publisher or if you’re self-publishing. You need a website.

Why is having an author website so important? Why not just focus on free and easy platforms like Facebook and Twitter for your book marketing efforts?

  • Social media doesn’t sell books, but an email list does. You might think email is an old school way to sell books and that it can’t possibly work, but the numbers say something very different. In fact, 66 percent of people say they have made a purchase because of an email they received compared to only 20 percent of people who have purchased something from a Facebook post and six percent from Twitter. I’ve been watching this trend for years, and every statistic I’ve ever read has shown me that email is far and above the best way to get your audience to buy your book.
  • The best place to build your email list is on a website.
  • How then do you build your email list? Through your website. In fact, a simple, single-page website with an email opt-in form is enough to completely change your publishing success.
  • You OWN your website. You don’t own your social media following. Facebook does. Twitter does. Instagram does. And they can change the rules any time they want, like when Facebook changed their algorithm to only show a fraction of people’s posts. Or when Instagram did the same.

“But I’m Not Tech Savvy”: Why Anyone Can Build an Author Website

If the idea of building a website is intimidating to you, though, it shouldn’t be. I’ve built over a dozen websites and helped other writers set up a few dozen more, many in just a few hours, and even though I’m pretty savvy, it doesn’t mean you have to be to setup a simple author website.

Anyone can set up a simple author website in just a few hours if you know the right steps and don’t get overwhelmed by all the options out there.

At the same time, when I built my first website, it took me weekbecause I was doing it on my own, with no one to guide me through the process. My hope is that this guide will make the process simple enough that anyone can build a website.

10 Steps to Building an Author Website

If you read this article from start to finish and follow each step, you will have a great author website.

1. Choose Your Platform

You have many options when it comes to building a simple author website, but there are only three that I recommend.

Self-Hosted WordPress. My personal favorite is a self-hosted WordPress website (which is very different from a free WordPress.com website). I’ve been building websites on WordPress for almost ten years, and it combines ease, flexibility, and full control over your site.

You have to pay to host your website if you choose this option. That costs about $50 a year through Bluehost, which is the hosting company I recommend (you can click here to setup your WordPress website through Bluehost). Note that this includes a domain name, normally $12 a year. This is the least expensive, highest value option available.

WordPress has a number of free themes that allow you to quickly change the entire look and feel of your site. You can also purchase a paid theme (we use Divi at thewritepractice.com, and it’s amazing). Choose Self-Hosted WordPress (via Bluehost).

(HINT: I usually go with the Basic plan, paid yearly, with no add-ons. Bluehost and any other hosting service you choose will likely pitch you several add-on services for an extra cost. Personally, I always say no to all of them.)

Squarespace. If you’re not going to get a self-hosted WordPress, then Squarespace is a great second option. They have beautiful design and make it incredibly easy to set up and get started. Squarespace costs $12 a month to get started, about three times more than a self-hosted WordPress website, but they include a lot of features under that price. Choose Squarespace.

WordPress.com (free). Not to be confused with a self-hosted WordPress website (e.g. WordPress.org), WordPress.com is like the free, “light” version of a self-hosted WordPress website. If you want to get started quickly and for free, this can be a good option. I would still recommend Squarespace over WordPress.com—and a self-hosted WordPress website over both—but this can be a way to ease yourself into building an author website. Plus, it’s fairly easy to export and transfer to a self-hosted WordPress website when you’re ready to up your game. Choose WordPress.com.

Which Website Platforms to Avoid:

  • Weebly. I’ve see a few good author websites built on Weebly, but most look clunky.
  • Wix. Every author website I’ve seen built on Wix looks like it’s from 2005. Plus, their branding will be on every page. You should be advertising your writing, not your website platform.
  • GoDaddy Site Builder (or any host’s native site builder). Hosting companies are good at hosting, not creating software for building websites.

2. Register Your Domain Name

A domain name is the URL where your website lives, e.g. joebunting.com. When people type it into their browser, they will arrive at your website. All three of the platforms I recommended above allow you to register a domain name through them, but you can also register through a third party like Google Domains or Name.com (although I do recommend registering through the platform you choose above).

Your domain name is one of the first branding decisions you make as you build your website. The challenge is that as the Internet expands, more and more domains are registered and the best ones become scarce. How do you find one that’s both available and right for you? Here are a few important tips:

  • Look around before registering. Your first choice for a domain may already be taken, so it’s important to search before getting to far into the website building process. You can use Google’s Domain Search tool to quickly look through different domain options (HINT: Once you find your perfect domain, don’t register it on this tool. Instead, register it through the platform you chose above. You can always transfer domain names, but it’s an extra step that can be a little complicated.)
  • Use your first and last name (e.g. johngrisham.com). If it’s available, that is. If you write under a pen name, then your pen name would be the domain name, and if your name is difficult to spell, then you might consider writing under a pen name. If your name is not available, you can use a .me, .us, or .net domain, but I wouldn’t use .org unless you write religious or service books. I would not use a middle initial in your domain name. You can also append a word to the end of your name, like joebuntingwriter.com or buntingbooks.com. Not as good as your author name, but it can still work.
  • Don’t use your book title as your (main) domain name. Because what will you do when you write another book. It’s fine to have a simple landing page or a basic website for each book you write (like this one), but not for your main author website.
  • Don’t include dashes in the domain. Adding a dash in between your first and last name is an easy way to get your name if it’s already taken, but it makes it a little harder for people to find you. Plus, in my opinion, it doesn’t look very good.

Other Domain Search Tools:

This handy tool:

https://www.bluehost.com/web-hosting/domaincheckapi/?affiliate=joebunting

3. Find a Few Author Websites to Model Yours On

Before you get deep into the design process, find a few author websites you like to model yours on. Here are a few author websites I recommend checking out:

As you look at their sites, take notice of the main elements of each site. Here are some of the most important elements:

  • Header. The image, logo, or name at the very top of the site. Don’t be overwhelmed if you have no idea how to make images look as awesome as the sites above. These authors all have design teams, but you can easily make simple but awesome looking images with a free tool like Canva.
  • Featured Banner. Often authors will have an image with their latest book featured as the first thing you see when you visit their site.
  • Email/Newsletter Sign Up Form. This is the most important section of the site, since your email list is the main way you develop a relationship with your readers. Building your email list is the number one best marketing step you can take for your writing. I really like Brad Thor’s site especially because his newsletter sign up form is above the fold.
  • Menu. This is where you’ll get an idea of the main pages. You’ll almost always find an About page, a Blog, a Books page, and a Contact page.
  • Endorsements and Reviews. Do they have any featured endorsements from well-known authors or reviews?
  • Social media channels. Do they link to any of their social media profiles? Which channels do they feature, e.g. Facebook, Twitter, Instagram, Pinterest?

4. Install WordPress

From here I’m going to assume you’re setting up your website with Bluehost on WordPress

After setting up your new Bluehost account and registering your domain (see steps 1 and 2 above), it’s time to install WordPress on your domain.

1. If you haven’t done so already, after you sign up for Bluehost, you will be able to register your domain (see steps 1). If you missed this step, you can also register afterward from the Bluehost dashboard so don’t worry.

Author Website Bluehost Install

2. On the Bluehost dashboard, click install WordPress.

Bluehost WordPress Install

What’s really happening here: When you sign up for hosting, you’re basically renting a computer, just a computer that’s set up to broadcast to the internet. Your domain is kind of a like a folder on that computer, and when you install WordPress, you’re basically installing an application on that folder.

3. Click continue WordPress installation.

4. On the next page, select the domain you registered earlier in the dropdown. Leave the directory form blank.

Building an Author Website: WordPress Installation

5. Enter your login credentials. Next you’ll be asked to create login credentials (username and password) for your new website. These are really important to keep in a safe place, but you’ll also get an email with them.

6. It will install for a few minutes. After it finishes, visit your new domain’s wordpress admin screen, e.g. yourdomainhere.com/wp-admin. Make sure to bookmark this page for the future.

That’s it! You did it! You now have a new website! Congratulations!

5. Familiarize Yourself With WordPress

WordPress is fairly easy to use once you find your way around, but it can sometimes be intimidating to new users. Here are a few things to take note of:

Dashboard

This is your home base, where you can see your website’s back end at a glance and access all your settings and pages.

Admin Header Bar

At the top of your screen is an admin bar with a few helpful buttons.

  • + New. Creates a new post or page.
  • Edit. If you’re on a post or page you want to edit, you can click the edit button here to make changes.
  • Home / Dashboard button. If you’re on the dashboard, you can click this to get to your website’s home screen. If you’re on your website, then you can click this to go to your dashboard.

Dashboard Menu

This is the main way to create pages and access all the settings on your site.

  • Posts & Pages. Posts are for your blog and usually include comments. Pages are for site-wide pages, like your About page, Books page, or Contact page.
  • Appearance. There are several menu items under this that control the appearance of your site:

Theme. Change your theme here. We’ll talk about themes in a moment.
Customize. Depending on your theme, you can preview some appearance customizations here.
Menus. The menu on the front of your site is created and controlled here.
Widgets. These are things that appear in your sidebar, like an email sign up form or an image of your book cover and link to your book’s Amazon/Barnes and Noble page.

  • Plugins. One of the things that makes WordPress so great is the huge community of developers building free and paid plugins to extend your site’s functionality. I’ll mention which plugins I recommend in a moment, but this is where you will install, activate, and configure them.
  • Settings. There are a few settings you should configure at the start.

General. This is where you can change your site name and tagline, choose your time zone, and set your email address. You can leave these as the default, but I would change your time zone.
Writing. This affects how the page and post editor looks. You don’t need to change anything here.
Reading. This affects your homepage and how many posts display on your blog. We’ll come back to this screen in a moment to set your homepage, but you don’t have to do anything now.
Permalinks. This affects the URL structure, and I would highly recommend changing it to “Post Name” setting.

Plugins I Recommend Installing

There are a few plugins that are essential, in my opinion.

  1. Jetpack. Gives you great features like visitor stats, hacker protection, and spellcheck.
  2. Akismet. Blocks spam comments. Connect with your WordPress.com account and choose the free plan.
  3. Sumo. Allows you to easy add sharing to your posts and pages, that thing that floats on the side of your post with sharing icons. Also gives you powerful email subscription tools. It’s free, but you have to create an account with Sumo after you install.
  4. Contact Form 7. Create a contact form here and then copy and paste the shortcode that it gives you onto a new page that you create and title Contact.

Advanced

  1. SEO by Yoast. Analyzes your pages and teaches you how to write so that Google can better find your website. Very cool!
  2. Google Analytics by Yoast. Google Analytics is the best free tool for tracking your website users. First create a free account here, then connect to your website with this plugin.

6. Choose Your Theme

Themes drastically affect the way your site looks, so finding the right one for you is important. However, there are so many great free and paid themes it can be overwhelming. Here are a few I recommend.

Free Themes for Author Websites

PageLine. This free theme gives you a huge amount of control over every element of your website, and the best part is that you don’t need to know any code to use it. You can download it here or install it from your Appearance > Themes page.

Recommended Themes for Author Websites

You get what you pay for, people always say, and while that’s somewhat true for blogs, I think you can go a very long way with a free theme. Personally, I used PageLines for this very website for years. BUT there are a few things free themes aren’t the best at. They tend to be slower to load, for example, and not as feature rich as some paid themes. Plus, the two themes below are really cool.

Divi. If you prefer a “What You See Is What You Get” editor for your website, Divi is amazing. It allows you to edit font sizes, colors, spacing, and more all from the user-facing side of your site. After using many different themes for years, this is the theme we settled on for The Write Practice. You can get Divi here.

Tribe. A premium theme built by author Jeff Goins, this theme gives you what you need to build an author website and nothing else. Perfect if you want something simple but functional. You can get Tribe here.

Custom Themes. Alternatively, you can hire a web designer to build you a custom theme. This is a great option if you don’t have an eye for design and/or don’t have the time to do it. Designers cost anywhere between a few hundred bucks to $1,000 for an experienced designer to $3,000+ for a high-end designer.

7. Create Your Header

Headers can be a simple logo, like ours on The Write Practice. Or an image of the author’s name like Elizabeth Gilbert’s site. Or a full width image like Gillian Flynn’s site.

Building an Author Website: Elizabeth Gilbert's Header

Building an Author Website: Gillian Flynn's Header

You can hire a designer for this, but it’s easier to create these on your own with Canva than you’d think. Here’s how:

  1. Before you can start, you need to find out the dimensions your header needs. This is determined by your theme, so check your theme’s settings. For reference, Elizabeth Gilbert’s header is 308 px wide by 29 px tall (px stands for pixels, which is the most common unit of measurement for websites).
  2. Go to Canva.com, create a free account or log in with your Facebook account, and then select “Use custom dimensions” (see screenshot). Building an Author Website: Creating a Header on Canva
  3. Enter your dimensions (e.g. 308 by 40, since Canva doesn’t allow dimensions smaller than 40).
  4. Create your logo! I recommend keeping it simple for now with just your name on a white background.
    Building an Author Website: Creating a Header with Canva 2
  5. Last, download your image (preferably as a PNG file) and then upload it into your theme!

8. Add Your Core Pages

After you install your theme, don’t obsess over the design right now. It takes a long time to get a website looking the way you want it to, but for now just focus on getting the broad elements setup. Your number one goal, remember, is to build your email list, so getting the simplest website possible to start collecting email addresses is ideal.

Home Page. Your website will default to displaying a blog, but for your author website, I recommend creating a custom home page. Take a look at Step 2 for the elements you’ll want to include here: for example, a featured book image (which you can create with Canva), email list sign up form (which we’ll talk about next), endorsements/testimonials, and link to your blog. A good model for this to start is Jeff Goins’s home page, because it’s fairly simple, text based, and doesn’t require a lot of image design work.

About Page. One of your most visited pages, this is where you’ll share a short bio. As you write your About page, remember that new readers don’t care about you; they care about themselves and the books they like to read. Don’t write out your full life story. Share only the information your reader will be interested in to discover whether or not your writing will be a good fit for them.

I like Brad Thor’s About Page as a good model for this, especially his strong brand tagline: “Brad has been called ‘the master of thrillers,’ and ‘America’s favorite author.’ His bestselling novels have been published in over 30 countries.”

Books Page. Simple a page with images of all your books and links to where readers can buy them. TIP: Embed Kindle instant book previews so readers can start reading your book right from your website. Here’s how.

Contact Page. Give readers the ability to contact you by creating a page with a contact form. Start by installing the plugin Contact Form 7 if you haven’t already. A “Contact” menu item will appear on your dashboard menu. Create a new contact form or use/edit the default one that’s pre-installed. Copy and paste the shortcode into a new page that you title Contact.

Editing the Menu

Depending on your theme, the menu on your site may automatically add each page you create. Either way, it’s a good idea to create a custom menu so you can have more control over what the menu includes. Here’s how:

  1. On the dashboard, go to Appearance > Menu.
  2. Click the button to create a new menu.
  3. Add the pages or custom links you want (e.g. Home, About, Books, Contact).
  4. Click the box to choose where the menu will appear, usually primary menu or secondary menu.
  5. Save it and then go to your homepage to make sure it looks like you want it to.

9. Set Up Your Email List

Your email list is one of the main reasons you’re doing all of this, and your newsletter signup form could be considered the most important element on your website.

First, you have to choose an email newsletter provider. Here I usually recommend Mailchimp, because it’s free for your first 2,000 subscribers. Mailchimp is a great company, and a very friendly service. That being said, personally I find it to be a little clunky and hard to use. We use Convertkit, and while I highly recommend them for authors, it’s a paid service and it can be pretty expensive. Your email list is a good place to invest, though. This should be one of your first upgrades.

Assuming you’re using Mailchimp, you can learn how to create your first email list and sign up form here.

10. Celebrate!

You did it! You created your author website! And if you followed these instructions, it should have only taken you a few hours of work.

Next, you can learn how to write the perfect blog post or simply rest in the glow of your accomplishments!

Do you have an author website? Share a link in the comments so we can see what you’ve created! 

Have a question or did you get stuck? Before you leave a comment, try Googling it or asking your hosting company for help. If you’ve already done that, feel free to leave a comment!

By Joe Bunting
Source: thewritepractice.com

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