Amazon Review Policy Change & More
Since Amazon first opened its virtual doors, there have been concerns about reviews. Not just for books but for all the products sold through its site. It is no secret that authors have paid for reviews — and some still do. Or that there have been fake accounts set up to give sock puppet reviews. There have been stories about sellers and manufacturers planting fake reviews as well, all in the hopes of bolstering their product rankings and ratings. From time to time, Amazon has taken steps to combat this trend. One of the last times they did it, they brought in a weighted review system. This one differentiates between “verified purchasers” and those who did not buy the product viz Amazon. Now there is a new policy in place, once that should help — at least until a new way around it is found.
Simply put, Amazon now requires you to purchase a minimum of $50 worth of books or other products before you can leave a review or answer questions about a product. These purchases, and it looks like it is a cumulative amount, must be purchased via credit card or debit card — gift cards won’t count. This means someone can’t set up a fake account, buy themselves a gift card and use it to get around the policy.
To contribute to Customer Reviews or Customer Answers, Spark, or to follow other contributors, you must have spent at least $50 on Amazon.com using a valid credit or debit card. Prime subscriptions and promotional discounts don’t qualify towards the $50 minimum. In addition, to contribute to Spark you must also have a paid Prime subscription (free trials do no qualify). You do not need to meet this requirement to read content posted by other contributors or post Customer Questions, create or modify Profile pages, Lists, or Registries
Whether this change will work in the long run, I don’t know. But, for now, I welcome it.
There is, however, one change I wish they would make. There are a number of readers who are active reviewers but whose reviews aren’t weighted as “verified purchases” because they get their books through the Kindle Unlimited Program. Those downloads are as easy to track as “verified purchases”. So why aren’t they given more weight than those reviews from people who have not gotten a particular book from Amazon?
On a totally different topic, I came across this article earlier this morning and it left me not only shaking my head but wanting to rip someone a new one.
Landing a traditional publisher can be a frustrating, convoluted process. Yet, most speakers, professionals and fiction writers want to publish a book. The main reasons being: credibility and retail distribution, followed by logistical help producing and fulfilling sales.
Self-publishing lacks legitimacy, especially now that anyone with internet access can publish on amazon and call themselves an expert on whatever topic they choose. It’s lowering the legitimacy of Amazon bestsellers every single day, while traditional publishing remains an elusive endeavor.
That’s what Loren Kleinman had to say at the beginning of the “interview”. Yeah, way to alienate a lot of authors right off the boat. But I kept reading and I kept wanting to reach through the screen and shake someone. I’ll leave it to you to draw your own conclusions, but here are some of my concerns about what Publishizer does.
The first thing that stood out to me as I looked at their site (which did not inspire a great deal of confidence) is the second step in their process. You “raise funds by selling preorders for 30 days, using our book marketing tools.” This is before you submit your book to publishers. So, how are you going to follow through with these sales after you have signed a contract with a publisher? More importantly, if Publishizer uses these “preorders” as part of their sales package when they market your proposal, I have several more questions: 1) what if you don’t have a large enough number of preorders to show your book has serious traction? 2) Who determines what that number is? and 3) How doe the publishers know these are legitimate sales?
Then there is the fact their “software” determines where to pitch your book. The questions about this are numerous but they boil down to one or two. First, how do they gather their information to make this determination? Second, what publishers are in their main database and how many of those publishers have they actually submitted to? There’s a third question that goes hand-in-hand with all this: how often do they update their database and submission parameters?
If you scroll down, you see they have no cost to “set up” your campaign and you get to keep 70% of your preorders. Oh-oh. That rings more alarm bells. That means they keep 30%. What do the publishers you are trying to sell to think about this?
In the fine print down below, they have some questions and answers. It seems they will pitch at least 30 publishers. This is where it gets interesting. They say they will pitch traditional, advance-paying publishers but also “independent publishers and high-quality hybrid publishers”. Anyone want to take a bet one which type they sign with more often? In the links at the bottom of the page, they have a list of publishers. Another knock because that list is not alphabetical.
Now, this site might be completely legit and it might have successfully helped authors get viable contracts. I don’t know. What I’m saying is if you are contemplating using it, be sure to read all the fine print first and do an in-depth search on it before “signing” anything.
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