Tag Archives: reviews

Amazon Review Policy Change & More

Since Amazon first opened its virtual doors, there have been concerns about reviews. Not just for books but for all the products sold through its site. It is no secret that authors have paid for reviews — and some still do. Or that there have been fake accounts set up to give sock puppet reviews. There have been stories about sellers and manufacturers planting fake reviews as well, all in the hopes of bolstering their product rankings and ratings. From time to time, Amazon has taken steps to combat this trend. One of the last times they did it, they brought in a weighted review system. This one differentiates between “verified purchasers” and those who did not buy the product viz Amazon. Now there is a new policy in place, once that should help — at least until a new way around it is found.

Simply put, Amazon now requires you to purchase a minimum of $50 worth of books or other products before you can leave a review or answer questions about a product. These purchases, and it looks like it is a cumulative amount, must be purchased via credit card or debit card — gift cards won’t count. This means someone can’t set up a fake account, buy themselves a gift card and use it to get around the policy.

Eligibility

To contribute to Customer Reviews or Customer Answers, Spark, or to follow other contributors, you must have spent at least $50 on Amazon.com using a valid credit or debit card. Prime subscriptions and promotional discounts don’t qualify towards the $50 minimum. In addition, to contribute to Spark you must also have a paid Prime subscription (free trials do no qualify). You do not need to meet this requirement to read content posted by other contributors or post Customer Questions, create or modify Profile pages, Lists, or Registries

Whether this change will work in the long run, I don’t know. But, for now, I welcome it.

There is, however, one change I wish they would make. There are a number of readers who are active reviewers but whose reviews aren’t weighted as “verified purchases” because they get their books through the Kindle Unlimited Program. Those downloads are as easy to track as “verified purchases”. So why aren’t they given more weight than those reviews from people who have not gotten a particular book from Amazon?

On a totally different topic, I came across this article earlier this morning and it left me not only shaking my head but wanting to rip someone a new one.

Landing a traditional publisher can be a frustrating, convoluted process. Yet, most speakers, professionals and fiction writers want to publish a book. The main reasons being: credibility and retail distribution, followed by logistical help producing and fulfilling sales.

Self-publishing lacks legitimacy, especially now that anyone with internet access can publish on amazon and call themselves an expert on whatever topic they choose. It’s lowering the legitimacy of Amazon bestsellers every single day, while traditional publishing remains an elusive endeavor.

That’s what Loren Kleinman had to say at the beginning of the “interview”. Yeah, way to alienate a lot of authors right off the boat. But I kept reading and I kept wanting to reach through the screen and shake someone. I’ll leave it to you to draw your own conclusions, but here are some of my concerns about what Publishizer does.

The first thing that stood out to me as I looked at their site (which did not inspire a great deal of confidence) is the second step in their process. You “raise funds by selling preorders for 30 days, using our book marketing tools.” This is before you submit your book to publishers. So, how are you going to follow through with these sales after you have signed a contract with a publisher? More importantly, if Publishizer uses these “preorders” as part of their sales package when they market your proposal, I have several more questions: 1) what if you don’t have a large enough number of preorders to show your book has serious traction?  2) Who determines what that number is? and 3) How doe the publishers know these are legitimate sales?

Then there is the fact their “software” determines where to pitch your book. The questions about this are numerous but they boil down to one or two. First, how do they gather their information to make this determination? Second, what publishers are in their main database and how many of those publishers have they actually submitted to? There’s a third question that goes hand-in-hand with all this: how often do they update their database and submission parameters?

If you scroll down, you see they have no cost to “set up” your campaign and you get to keep 70% of your preorders. Oh-oh. That rings more alarm bells. That means they keep 30%. What do the publishers you are trying to sell to think about this?

In the fine print down below, they have some questions and answers. It seems they will pitch at least 30 publishers. This is where it gets interesting. They say they will pitch traditional, advance-paying publishers but also  “independent publishers and high-quality hybrid publishers”. Anyone want to take a bet one which type they sign with more often? In the links at the bottom of the page, they have a list of publishers. Another knock because that list is not alphabetical.

Now, this site might be completely legit and it might have successfully helped authors get viable contracts. I don’t know. What I’m saying is if you are contemplating using it, be sure to read all the fine print first and do an in-depth search on it before “signing” anything.

Until later!

By Amanda

Source: madgeniusclub.com

 

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How To Get Book Reviews – The 5 Myths

 

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June 17, 2014

The Future of Ink article by  How to Get Book Reviews - The 5 Myths by Shelley HitzGetting reviews for your book is an essential part of the publishing and marketing process. However, there are many misconceptions authors have regarding book reviews.  In this post I address the5 common myths about getting reviewsfor your book.

Myth #1:  Customers Don’t Read Reviews

Reviews are important and research has actually shown they do impact buying decisions.  A research study conducted by Dimensional Research showed that 90% of customers reported reading positive reviews online impacted their buying decisions.In the same way, 86% of customers said reading negative reviews online impacted their buying decisions as well. Tip:  Make sure you don’t ignore this important step of getting honest reviews for your book.  They have more impact than you may realize.

Myth #2:  Anyone Can Post Reviews on Amazon

As an author, it is important understand each retailer’s terms of service regarding reviews.  For example, Amazon prohibits authors from reviewing a competitor’s book that would be seen as a “directly competing product.” Tip:  Even though “directly competing” authors are unable to post reviews for you,you can ask them for endorsementsYou can then put these endorsements in the beginning of your book as well as in the “Editorial Reviews” section on your sales page.

Myth #3:  You’re Going To Spend an Arm and a Leg on Review Copies

You may think that you have to spend a fortune to give out review copies of your book.  First, you have to pay for the print book copies and then you have to pay to have it shipped to your reviewer.  If the reviewer is international, the shipping will be even more expensive. Tip: However, you can significantly cut your costs by sending out eBook copies to reviewers.  You can send out PDF, mobi, and/or epub copies of your books to most reviewers.  You may still want to send print copies to certain high profile book review bloggers and/or potential endorsers for your book, but most reviewers will agree to review a digital copy of your book.

Myth #4:  No Reviews Are Better Than Bad Reviews

When writing, publishing, and marketing your book it is good to know upfront that you will get both positive and negative reviews.After pouring your time and talent into your book (and some of your hard earned money), it is natural to want to see all 4 and 5 star reviews. However, the reality is that you will NOT please every reader who buys your book. Even the very best authors still get 1, 2, and 3 star reviews on their books.

Even the very best authors still get 1, 2, and 3 star reviews on their books.

Sometimes negative reviews can actually be helpful.You may think that no reviews are better than bad reviews.  But if your book has all 5 star reviews, people may think all your reviews are from supporters: your family and friends. Tip:We encourage you to not be afraid of getting negative reviews. Expect that they will come and then move on. If you have written a good book, good reviews will continue to come in faster than the bad reviews and your overall rating will still remain high.

Myth #5:  Everyone Who Agrees to Review Your Book Will Follow Through

Understand that not all readers who agree to review your book will actually follow through. Don’t take it personally as your reviewers are volunteers and have busy lives, but make sure to send at least one follow up e-mail message. Tip:  We have found that sending a follow-up message to reviewers who have not posted a review can double the response rate. Reviewers will sometimes forget, or lose the links, to post the review. They are busy just like us. Sending a simple reminder can make a huge difference.   Read the rest of this article on The Future of Ink:http://thefutureofink.com/how-to-get-book-reviews/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+tfoi+%28The+Future+of+Ink%29 logo v2 600x124 02

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Amazon Killed the Book Reviewer Star #Author #Writer #FED_ebooks #ebook

First Edition Design Publishing
Amazon Killed the Book Reviewer Star

Source: TechCrunch.com

By Gregory Ferenstein

Authors no longer have to impress stodgy English majors to get their book a quality review: new research from the Harvard Business Reviewshows that the aggregate rating of Amazon reviewers are every bit as good as professional book critics.

First Edition Design eBook PublishingProfessional book critics, on the other hand, suffer from nepotism: critics give more favorable reviews to their colleagues, authors who agree with their ideological slant, and if the book has been given an award by other critics. The result, implies this new research, is that Amazon has democratized the book reviewing process, with consumer reviewers less beholden to special interests and more representative of the book-reading masses. Perhaps most importantly, it rebuts critics who have claimed that Amazon is nothing more than a cauldron of corrupt and uneducated opinions.

Despite the strict editorial firewall between writers and commercial interests, “reviewers may not always have the incentive to provide objective reviews,” explains Professors Dobrescu, Luca and Motta in a new study of the professional book review industry. Newspapers and magazines are 25% more likely to offer a review of an author who has written for their publication before; unsurprisingly, the reviews are slightly more positive. Moreover, professional reviews suffer from self-congratulatory institutional nepotism: novice authors get slammed more often than established ones, especially if they haven’t won any awards.

The new research provides ample firepower against academic critics of consumer reviews, who say that Amazon is a circus of corrupt and uneducated reviewers.

“The democratization of reviewing is synonymous with the decay of reviewing,” lamented Professor of English Morris Dickstein, “The professional reviewer, who has a literary identity, who had to meet some editor’s exacting standard, has effectively been replaced by the Amazon reviewer, the paying customer, at times ingenious, assiduous, and highly motivated, more often banal, obtuse, and blankly opinionated.”

Others have implied that Amazon contains far worse than uncritical literary buffoons. Cornell professor Trevor Pinch discovered systemic corruption within the ranks of top 1,000 Amazon reviewers, many of whom are given perks for good reviews or abstaining from bad ones.

But, if Amazon really is a literary cesspool, why did Dobrescu and his colleagues find that consumer reviews were nearly identical, on average, to professional critics, (under conditions when professionals would not be biased)? The likely explanation is what social scientists call the “wisdom of crowds.” A randomly selected consumer reviewer is no match for a professional reviewer, but the average opinion of all laymen is less biased than an expert.

This fact was famously discovered by Sir Francis Galton, who found that crowds of people were astonishingly good at guessing the weight of a cow, despite individual guesses being all over the map. Stupid answers are tossed around the actual right answer in equal proportion, marking the truth like treasure on a map surrounded by circular dots (for a fun video explanation of the wisdom of the crowds, check out the PBS video below featuring Neil deGrasse Tyson).

Moreover, psychologists have long known that experts are not the bastions of objective intellectual rigor that they are often made out to be. Berkeley Political Psychologist, Philip Tetlock, famously found that experts are no better at forecasting the future or interpreting evidence than the average layman; and, sometimes, they perform worse than randomly guessing. In Louis Menand’s words, experts “are poorer forecasters than dart-throwing monkeys.” Experts, Tetlock found, are biased by their own pre-conceived worldviews, and simply use more sophisticated analysis to unwittingly justify what they already believe.

In other words, both professionals and amateurs are susceptible to bias. But on Amazon the masses moderate the corruption, partisanship, and stupidity peppered throughout the crowd. In contrast we rarely read more than one professional book review leaving our purchasing decisions up the view of one mind.

At the very least, even if Amazon is biased, consumers will have far more in common with one another than a professional critic. So, as you’re deciding what new political tell-all will accompany you on your next plane flight, feel confident that the unpolished democratic masses have your best interests in mind.

First Edition Design PublishingFirst Edition Design Publishing, based in Sarasota, Florida, USA leads the industry in eBook distribution. They convert, format and submit eBooks to Amazon, Apple, Barnes and Noble, Sony, Google, Kobo, Diesel, 3M, Ingram, Baker and Taylor, Nielsen, EBSCO, scores of additional on-line retailers and libraries, schools, colleges and universities. The company also has a POD (Print On Demand) division, which creates printed books and makes them available worldwide through their distribution network.

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