Rachel Thompson has written a great article on the effectiveness of popular Social Media influencers over at her site at Bad Redhead Media. Rachel is considered one of the top Social Media Gurus for authors and has some great research to share in this article as well as her website.

“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat (join any Wednesday on Twitter, 6pm pst/9pm est simply by typing in the hashtag).

Well, it’s not that easy. Wouldn’t it be great if we could just go to say, Facebook because that’s the EASY button, and violá! They will come, we will sell, and yacht-life, here we come. Alas, it just doesn’t work that way because well, a few reasons.

Let’s deconstruct.