Today’s guest post is by Dave Chesson of Kindlepreneur.
2017 was a wild year for authors.
We saw the rise of Amazon’s book advertising system, AMS, and the fall of most authors’ favorite publishing tool, Pronoun. We’ve seen more competition in Amazon, and even saw Amazon change some of the ways they do things, like the introduction of KDP print.
If Amazon wasn’t enough, Apple has promised to invest more in the book industry and Kobo has partnered up with Walmart, all in an attempt to take on Amazon, the current undesputed book sales champion of the world.
Plain and simple, the landscape is always changing.
That’s why it’s important for us authors to not only look to the future so as to improve our craft but also look at trends and ways in which we can earn more and thus gain a competitive edge in the new age.
More importantly, with the cost of successfully publishing and marketing our books rising, it’s becoming evident that we need to step back, look at our process, and see if there are ways we can get even more out of what we’ve already gotten.
It’s about increasing our writing revenue.
Luckily, there’s new information that can help us to not only market better but also gain more income in ways we may not have thought possible.
Here are three ways you can increase your fiction-writer income in 2018 so as to stay ahead of the pack and gain a new competitive edge.
1. Offer More Formats of Your Book
It’s amazing how many writers leave good money on the table by only offering their work in only one or two versions. With formatting programs like Jutoh, Scrivener, and Vellum, creating ebooks for all markets, and even print books, has never been easier.
But also, thanks to ACX, creating audiobooks is easy too. Audiobooks have become a major source of income for authors, and most analysts project this to only increase over the years.
But offering different formats has another big benefit other than direct sales—it pleases Amazon and the other book markets. One of the major factors as to why one book shows up over the other is conversion rate. Let me explain:
When someone does a search on Amazon, Amazon looks to see which book they ended up buying. If more people choose one book over another, Amazon’s search algorithm will make sure that that higher converting book will show up more—it seems to be the more profitable.
So, having all the different formats will give you a higher conversion rate and thus make Amazon show your book more often and in better rankings.
So, take a look at your titles and start offering your book in more markets and different forms. The future looks bright for authors who do so.
2. Monetize Your Email List Better With These
Many fiction authors have an email list, and if you don’t, you should definitely set one up as soon as possible.
However, most authors only use it to push their books, or network with other authors and email list share. Both of which are great uses. But there are more ways to earn a continuous stream of income and still provide for your readers—affiliate links to useful things.
There really are some useful ways to not only make an affiliate commission in your autoresponder series but also provide value. Below are a couple of the valuable offers any fiction author can offer to readers:
Audible Free Trial Offer: Through Amazon Associate, you can sign up to be an affiliate of Audible. With that link, if anyone clicks it and signs up for a free trial, they get two free audiobooks, and you get $5. Basically, you can gift two free audiobooks and still make money. If they use their gift to purchase your audiobook, you get even more.
One important fact, though, is that with Amazon Associate, you can’t send the link via email (it’s prohibited). So, in this case, I write a blog post about it, and list my favorite audiobooks, and send an email directing my readers to that post.
Kobo Offer: Unlike Audible, you can email this link directly to your readers. If they click your Kobo affiliate link and sign up for a buyers’ account, they get $5 credit toward a book, and you get $10 credit. It’s not money, but what great writer doesn’t read a lot of books? This will help cut those costs big-time.
Scrivener Affiliate: You may be surprised that promoting a book-writing software like this helps. But in your fiction email list there are a lot of readers that truly want to one day write their book, if they haven’t already. So, getting a peek behind the scences on how you construct your book will be a great opportunity to not only connect with your readers but also make some affiliate sales as well.
If you haven’t tried Scrivener, be sure to check it out and sign up to be an affiliate. Also, you can offer your readers a 20% discount. Just go to a Scrivener discount website and find one, test it, and then send it out in your email. That will help get people over the fence on it.
As you can see, there are a lot of great ways to provide great value to your email readers and make some extra cash as well.
#3: Offer Side Services
Another way authors have been able to increase their revenue while still sharpening their skills is to offer writing or other author services like editing.
Many authors become editors in their genre not just for the money but also for the ability to keep up-to-date, improve their skills, and have an opporunity to network with other authors in their genre.
Also, if you decide to become an editor for a genre, and you have a website, contact us at Kindlepreneur.com and we’ll make sure to add you to our list of book editors. It shows up #1 in Google for the search “book editors,” so that should help you get some opportunities.
But editing isn’t all. Here are some ideas of side author services you could offer:
- Book cover design
- Book marketing services
- Consulting for book launches
A new 2018 for Fiction Authors
As you can see, the world of book marketing and publishing is changing. But we don’t have to radically change in order to keep up. Just a couple things can help you not only stay ahead of the game but also increase your income as well.
Whether you add your book to more formats and markets, add affiliate links to your autoresponder email series, or take on a side author service, there are ways you can earn more, and keep ahead.
Which one will you put into use for 2018? Let me know in the comments.
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