How To Maximize Your Marketing With The YouTube Booster Effect

 

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A great post by Lou Bortone at The Future of Ink

YouTube has changed the online landscape and dominates the web, with more than 1 billion unique users each month.Over 100 hours of video are uploaded to YouTube every minute, and YouTube now reaches more US adults ages 18 – 34 than any cable network.

Just to put that into perspective, if YouTube were a country, it would be the third largest in the world, just after China and India.

With that kind of reach, YouTube represents an enormous opportunity for small business owners to get significantly more visibility and exposure.

However, with billions of videos on the video channel, it’s very easy to get lost in the YouTube jungle.In fact, 53% of YouTube’s videos get less than 500 views, and about 30% have less than 100 views. Meanwhile, a miniscule 0.33% have over a million views.

YouTubeViews

Granted, it’s not all about the numbers, but you do want your video to be seen by as many people as possible. More video views means more engagement, and more engagement means more potential customers!

Fortunately, there are five little-known strategies to optimize your videos on YouTube to give you the YouTube Booster effect:

1- Begin With the Basics

It all starts with the upload and your title, description and tags. Be sure to use a descriptive, keyword-rich title.“How to Get More Video Views on YouTube” is pretty good, but “My cool video” won’t cut it as a title.

Next, your description should also contain your keywords and should include your full URL. So one of mine might start with http://www.loubortone.com presents how to get more video views on YouTube…

YouTube gives you a ton of space for your video description,so take advantage of that real estate. The Tonight Show with Jimmy Fallon is a great example of how to crush it with the basics.

They do a great job optimizing their videos. Lastly,use the tags section to once again list your keywords.

JimmyFallon

2- Capitalize on Keywords

The importance of keywords cannot be emphasized enough. This is how people find your videos on Google and other search engines, so make sure you’re using your best keywords and consistent keyword phrases. This will also help to “connect” your videos so your other videos show up as related videos.

3- Add Awesome Annotations

Video annotations are a powerful, but under-utilized tool for making your videos more interactive and guiding your viewer to take the desired actions. Annotations can be text, overlays, speech-bubbles or notes, and can be live links to your other videos, playlists, a subscribe link, or even a link back to your main website.

LouBortone

4- Nail Your Thumbnails

YouTube gives you a choice of three thumbnails to represent your video, but you can also add a custom thumbnail to better display what your video is about. Since the three thumbnails YouTube offers are typically pretty random and lame, you’d be crazy not to add a custom thumbnail, where you get to decide what the viewer sees.

Create and upload your own thumbnail to take advantage of this option. Many potential viewers will decide whether or not to click on your video simply based on your thumbnail image!

VideoQuotes

5- Show Up and Share

Finally, be sure to share and distribute your video for maximum reach.Look for the “share” button, which will open up a menu of social media icons and platforms where you can share your video directly from YouTube.

You will have to “connect” your accounts first, but once that’s done, it’s easy to share your video to your social media sites with just one click!

Taking the time to optimize your videos with these five steps will help you make the most of YouTube and put you way ahead of your competition. And who knows? With a little luck and persistence, you may even go viral!

Lou Bortone
Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet. He is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. Lou is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.
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French Pass “Anti-Amazon” Law Ending Discounts and Free Shipping

FranceOn Wednesday, the French parliament passed a long-debated law that will end Amazon.com’s ability to offer a combined 5% discount and free shipping on books shipped to France, according to Livres Hebdo (as translated on Frenchculture.org).

France’s fixed book price law, dubbed “The Lang Law,” was passed in 1981 and allows for a maximum 5% discount under varied positions.

“The ‘Anti-Amazon Law,’ was created to prevent ecommerce sites like [the American giant] Amazon from stamping out the iconic network of independent French bookshops that currently struggle to compete,” wrote Livres Hebdo.

French Minister of Culture Aurélie Filippetti commented: “As we have just seen again, laws pertaining to the book economy always generate consensus, if not unanimity. This is a sign of our deep attachment to books in this nation, and it demonstrates the belief that France builds itself through its past and its future.”

France has some 3,500 bookshops in France, including 800 independent stores.

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5 THINGS WRITERS SHOULD ASK POTENTIAL AGENTS

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 by:

Categories: Brian Klems’ The Writer’s Dig Tags: Brian Klems.

questions-to-ask-an-agentAn agent has offered me representation, but I don’t know how to tell if she’s right for me. What are the most important questions a writer should ask an agent before signing? —Anonymous

There are hundreds of questions you could ask an agent, from the sensible “What attracted you to my book?” to the slightly less sensible “When will you net me my first million?” The key is to choose the ones that will get you the most important information you need to make an informed decision.

Here’s a list of the five most crucial questions you should ask any agent before agreeing to join her client list.

1. Why do you want to represent me and my work?

The agent should be able to answer this easily. Agents generally take on projects that they not only think will sell well, but that they personally admire. This question gives the agent an opportunity to express her interest to you.

[Want to land an agent? Here are 4 things to consider when researching literary agents.]

2. How did you become an agent/get your start in publishing?

You want an agent who has a history in publishing, whether as a junior associate at a well-known agency or perhaps as an editor with a small imprint. You need to be assured that the agent knows the business and has the contacts necessary to give your book its best shot. You might also want to ask if the agent could refer you to one of her clients in your genre as well; getting the perspective of a writer who is in the role you’re about to step into can be invaluable.

3. What editors do you have in mind for my book? Have you sold to them before? Will you continue to market to other editors if you can’t make a deal with your first choices?

This is more of a three-part question, but it’s the overall answer that you want. By asking these questions, you’re checking to see if this agent has connections, and you’re also clarifying her overall game plan. This is key. You want to make sure your expectations are aligned.

[Understanding Book Contracts: Learn what’s negotiable and what’s not.]

4. What books have you sold recently?

This indicates whether the agent has a track record of selling books in your category or genre.

5. Why should I sign with you?

You’re about to enter into a partnership that neither party should take lightly. This is an opportunity for the agent to pitch you, just as you’ve pitched her, and convince you that she’s the right person to represent your work.

You’ll have additional questions more specific to your work, so don’t hesitate to ask them. They’ll simply show the agent that you’re savvy about your book’s target market. Agents are used to these inquiries, so they are unlikely to be surprised by any questions you may have. And if an agent refuses to answer anything on the list above, that should be a red flag that something is amiss.

2014-guide-to-literary-agentsGet the #1 guide to finding contact information, 
“How to Submit” submission guidelines and more for nearly 
every literary agent there is with the Guide to Literary Agents
Order now from WD and get a steep discount.

Thanks for visiting The Writer’s Dig blog. For more great writing advice, click here.

*********************************************************************************************************************************

brian-klems-2013Brian A. Klems is the online editor of Writer’s Digest and author of the popular gift book Oh Boy, You’re Having a Girl: A Dad’s Survival Guide to Raising Daughters.

Follow Brian on Twitter: @BrianKlems
Sign up for Brian’s free Writer’s Digest eNewsletter: WD Newsletter

 

 

 

 

 

 

 

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2 Tools for Improving Your Writing

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From the good folks at  Beyond Paper Editing

Editors’ tips for writers
by C.K. MacLeod
@CKmacleodwriter

Learning to write well is a process, and there is so much to consider—from story structure to the words you choose.

In self-publishing circles, there is a lot of discussion about perfecting plot, characters, and dialogue—the elements of story—but comparatively little airtime is given to the building blocks of stories: words.

Sometimes, the words we use can clutter our writing and jolt the reader out of the story. Strunk & White calls these words “needless words.” That’s good news. If these words are needless, we don’t need them, and if your writing will be better without them, the solution is simple!

Needless Words

So, what are needless words? In a nutshell, any word that can be deleted without altering the meaning of a sentence or threatening correct grammatical construction is a needless word.
Strunk and White list some examples in the Omit Needless Words section of their famous style guide. Janice Hardy’s Words to Avoid list is another terrific resource for learning which words you can do without.

Hunting down needless words is an easy way to clean up your writing because it often requires nothing more from you than to find the offending words and press the delete button. Excise these words from your writing and you’re well on your way to communicating clearly.

Finding Needless Words

I know what you’re thinking… Do I have to pick through every word in my 300-page book?You can, but I’m not suggesting that you find needless words manually in a word-by-word manner. Oh, no. There are tools for that. Nowadays, simple tech tools can help you root out those words that muddy your writing.

Below, I’ve listed two tools that authors can use to polish their prose: one for Word users and the other for Scrivener users.

Word Tool

In Microsoft Word, you can use a simple highlighting macro that will hunt down and highlight all of the needless words in your book in a matter of minutes. I call it the Needless Words macro, in honour of Strunk & White. You can then decide how to address those highlighted words (delete them!).

NeedlessWords macro in action

You can find the Needless Words macro at Tech Tools for Writers.

Scrivener Tool

Scrivener’s Word Frequency tool is less sophisticated, but still worth a mention. It doesn’t highlight needless words, but it indicates words you may have overused. You can then use Scrivener’s Find and Replace function to find and scrutinize those words you’ve used most. In Scrivener, you can find the Word Frequency tool by going to the Project, Text Statistics, Word Frequency.

Scrivener’s Text Statistics tool

Scrutinizing words is best left for the revision stage of writing, after the the big-picture elements and paragraph-level elements have been addressed. Taking the time to give your writing attention at the word level will ensure a smoother read for your readers.

 

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Writer’s Digest Dumps Author Solutions

 

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Publisher – Aggregator – Master Distributor

From David Gaughran:

I have some huge news: Writer’s Digest has terminated its partnership with Author Solutions.

Abbott Press – the imprint launched by Writer’s Digest, parent company F+W Media, and white-label vanity press provider Author Solutions – is still operational, but all ties to Writer’s Digest have been cut.

It appears that Abbott Press will now be run directly as yet another Author Solutions brand but Writer’s Digest and F+W Media will have no further connection with it.

. . . .

Writer’s Digest and F+W Media refuse to comment, despite being given several opportunities, but I’ve had this news confirmed by multiple sources. As Author Solutions only tends to allow early termination of partnership agreements if the partner signs a series of non-disclosure agreements, a formal announcement or comment is unlikely.

However, it’s clear from the websites of Writer’s Digest and Abbott Press that all links between the companies are in the process of being severed.

. . . .

Author Solutions aggressively pursues strategic partnerships to lend credibility to its scammy practices. More importantly, these partners help keep the pipeline of email addresses and phone numbers flowing. As I detailed two weeks ago, Author Solutions needs huge numbers of leads because it only converts 5% of queries into customers.

Author Solutions first floated a partnership in 2010, but Jane Friedman – then publisher of Writer’s Digest – was unhappy with the idea and the direction the company was taking in general, and resigned.

. . . .

This is a huge partner for Author Solutions to lose – the biggest so far by some stretch.

 

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How To Get Book Reviews – The 5 Myths

 

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June 17, 2014

The Future of Ink article by  How to Get Book Reviews - The 5 Myths by Shelley HitzGetting reviews for your book is an essential part of the publishing and marketing process. However, there are many misconceptions authors have regarding book reviews.  In this post I address the5 common myths about getting reviewsfor your book.

Myth #1:  Customers Don’t Read Reviews

Reviews are important and research has actually shown they do impact buying decisions.  A research study conducted by Dimensional Research showed that 90% of customers reported reading positive reviews online impacted their buying decisions.In the same way, 86% of customers said reading negative reviews online impacted their buying decisions as well. Tip:  Make sure you don’t ignore this important step of getting honest reviews for your book.  They have more impact than you may realize.

Myth #2:  Anyone Can Post Reviews on Amazon

As an author, it is important understand each retailer’s terms of service regarding reviews.  For example, Amazon prohibits authors from reviewing a competitor’s book that would be seen as a “directly competing product.” Tip:  Even though “directly competing” authors are unable to post reviews for you,you can ask them for endorsementsYou can then put these endorsements in the beginning of your book as well as in the “Editorial Reviews” section on your sales page.

Myth #3:  You’re Going To Spend an Arm and a Leg on Review Copies

You may think that you have to spend a fortune to give out review copies of your book.  First, you have to pay for the print book copies and then you have to pay to have it shipped to your reviewer.  If the reviewer is international, the shipping will be even more expensive. Tip: However, you can significantly cut your costs by sending out eBook copies to reviewers.  You can send out PDF, mobi, and/or epub copies of your books to most reviewers.  You may still want to send print copies to certain high profile book review bloggers and/or potential endorsers for your book, but most reviewers will agree to review a digital copy of your book.

Myth #4:  No Reviews Are Better Than Bad Reviews

When writing, publishing, and marketing your book it is good to know upfront that you will get both positive and negative reviews.After pouring your time and talent into your book (and some of your hard earned money), it is natural to want to see all 4 and 5 star reviews. However, the reality is that you will NOT please every reader who buys your book. Even the very best authors still get 1, 2, and 3 star reviews on their books.

Even the very best authors still get 1, 2, and 3 star reviews on their books.

Sometimes negative reviews can actually be helpful.You may think that no reviews are better than bad reviews.  But if your book has all 5 star reviews, people may think all your reviews are from supporters: your family and friends. Tip:We encourage you to not be afraid of getting negative reviews. Expect that they will come and then move on. If you have written a good book, good reviews will continue to come in faster than the bad reviews and your overall rating will still remain high.

Myth #5:  Everyone Who Agrees to Review Your Book Will Follow Through

Understand that not all readers who agree to review your book will actually follow through. Don’t take it personally as your reviewers are volunteers and have busy lives, but make sure to send at least one follow up e-mail message. Tip:  We have found that sending a follow-up message to reviewers who have not posted a review can double the response rate. Reviewers will sometimes forget, or lose the links, to post the review. They are busy just like us. Sending a simple reminder can make a huge difference.   Read the rest of this article on The Future of Ink:http://thefutureofink.com/how-to-get-book-reviews/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+tfoi+%28The+Future+of+Ink%29 logo v2 600x124 02

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BookReels, an MTV for Books?

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Found at Publisher’s Weekly!

BookReels, a dedicated interactive website that allows publishers and authors to post multimedia visuals ranging from animated book covers to trailers, is now available for readers as a unique way to preview and browse books.

The founder and CEO of BookReels is Dan Rosen, a screenwriter and director who has worked on a number of book trailers. With his friend CV Herst, a writer and tech entrepreneur, the Los Angeles-based duo came up with the idea to create a website where authors and publishers could easily promote themselves, through visual means, and simultaneously sell their work.

Registration on the site is free, and BookReels members have access to 3,000 trailers and author interviews, as well as the option to purchase books through either IndieBound or Amazon.

“What MTV did for music videos and record sales, BookReels wants to do for book trailers and book sales,” Rosen said. The site includes over 20 book categories. The most popular category is young adult fiction, which features hundreds of trailers, author interviews, and live readings. The adult fiction category is the second most popular category.

Book trailers on the site range from classics such as Anna Karenina to Tina Fey’s Bossypants. According to user ratings, some of the current member favorites trailers for Emma Donaghue’s Frog Music, which utilizes a slideshow; Tim Winton’s Eyrie, a creepy live action trailer; and The One & Only by Emily Giffin.

Without any live action filming, Giffin’s trailer represents what can be done with just a simple book cover animation, and blurbs.

Tiffany Hawk’s Love Me Anyway: A Novel was published a year ago, but the book trailer ranks #1 on the site’s top ten list because of its darkly funny execution. “Book trailers vary in style and delivery from homemade to professional productions,” said Rosen. “They help provide an outlet for authors and publishers on a shoestring budget, and a platform for the seasoned bestsellers as well.” Once submissions are approved, they appear on BookReels free of charge.

Members are offered a variety of free options on the site. With access to community pages, they can rate trailers, post comments and reviews, join discussion groups, and share BookReel discoveries through a variety of social media sites. On the Recommend a Reel page, members can also submit their own book-related videos.

Tyson Cornell, founder of Rare Bird Lit book promotions, has embraced BookReels as an effective way to visually market books. “There just hasn’t been a platform beyond YouTube and Author Central that can stimulate book sales until now,” Cornell said. “BookReels has the potential to connect more books with readers. It definitely fills a void.”

 

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Ask the editor: Breaking the “write what you know” rule

Posted: April 7th, 2014 by Alan Rinzler @

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Q: I have a terrific story to tell, but it didn’t actually happen to me. Is it possible to write with authenticity about something you haven’t experienced firsthand?

A: Many great books are written by authors who seem to have nothing in common with their character’s experiences. Different gender, culture, time in history, geographic location.

Stephen Crane wrote The Red Badge of Courage, an amazing description of a bloody hand-to-hand combat and death during the infamous Civil War battle of Chancellorsville without ever having any experience in the military or violent conflict of any sort. The entire Civil War, in fact, occurred before he was born.

Henry James wrote Portrait of a Lady, though he was certainly nothing at all like Isabelle Archer, the spirited young American girl who inherits a lot of money and has a hard time dealing with the consequences.

Tom Robbins, despite bogus rumors to the contrary, doesn’t have hooves, or smell like a goat and dance about playing pipes in the hills of Greece, as happens in his excellent book Jitterbug Perfume, which features the goat god Pan.

Writing vicariously

Most of all, you need authentic passion for the story. Then, you need to plunge into the homework. Your research must be impeccable, every detail dead-on accurate. If you’re recreating an historical epoch, you should read profusely about it, and interview experts or participants if possible. If your story is from the perspective of someone completely different from you, find models and study them as closely as possible — in person, face-to-face.

You may find that your early drafts take you in unexpected directions. Stay flexible and true to the new world you’re creating.

Four writers on how they did it

I’ve worked with many authors who’ve written about something they haven’t experienced directly. Here are four writers and their responses to questions I sent each of them about how they did it.

Jillian Thomadsen is the author of the novel Infiltrate about an idealistic young Fixed Income Analyst at a major investment bank who tries to shift internal policies towards more altruistic long-term goals but finds herself increasingly drawn into a culture of greed and corruption.

Neville Frankel is the author of Bloodlines, a novel about how the struggle against apartheid nearly destroys a Jewish family in South Africa which engages in violent terrorism during the early years of Nelson Mandela’s African National Congress.

Kimberley Pettinger is the author of The Quantum Affair, a novel about a strong woman’s struggle for freedom and power in a high tech company with a revolutionary new computer.

David Tomlinson is the author of American Prayer, a novel about the 1995 Oklahoma City Bombing in the context of race relations, religious faith, and local politics.

What sparked the passion that motivated you to write this book?

Jillian Thomadsen:

I was reading an article about the Occupy movement, and it seemed like an effort in futility.  How was sleeping in a park going to cause change? I started to think that one angry person working inside an investment bank could do more than hundreds of protesters chanting outside.  And from that moment, the idea of a person who infiltrates and takes down a company she despises started to take shape.

I wanted to write about income disparity, the quintessential American Dream, and the current economic climate in the wake of the Great Recession of 2008.  A Wall Street investment bank seemed like a fitting backdrop for telling this story and I knew it was an environment where people pushed ethical boundaries in pursuit of their personal ambitions for money and power.

Neville Frankel:

I had returned for the first time 38 years after my family had fled South Africa before the end of apartheid when a man I’d never met before threw his arms about me and whispered in my ear, “Welcome home, brother.” I was overwhelmed by the unexpected sense of having come home. That was the  moment when I realized I’d never really left my homeland behind, and had unresolved issues that needed to be addressed.

I was so struck by the fact that the young South African people I met in their early twenties really had no historical perspective on what had happened in their country before Nelson Mandela was elected President. This despite the fact that every one of them had been deeply affected by apartheid, whether they were the children of victims or perpetrators. I thought that a novel about their country’s revolution told through the eyes of fictional characters – blacks, whites, Jews – could be a great way to provide that perspective.

Kimberly Pettinger:

I had a hard-earned eight-week sabbatical at the company where I worked. But I’d just had my second child and was sleep deprived most of the time, so there was no way I was going for a vacation to Paris or anywhere else for that matter.  I was frustrated that my life was rather dull and my career had plateaued.

I’ve always been intrigued with females in positions of power. Who were they? How did they get to the top? What struggles did they have?  In the corporate environment, females – especially technical leaders – are rare and exceptional.  I was also interested in playing out the idea of the next generation of computing which would likely accelerate a major shift in society. And I liked the idea of balancing the corporate intrigue with a love story.

David Tomlinson:

Running on the treadmill in my home office, I was looking out the window, listening to music, watching the sunlight hit the street, and had this image of a guy running along the railroad tracks, lit up by this same light. That guy turned out to be one of main characters in a new story, a Choctaw Indian named Dean Goodnight, who works for the Oklahoma County Public Defender.

I wanted to write a literary novel about the Oklahoma City bombing: an ambitious, political, heartfelt book set in the place where I grew up. And I hoped that people could see and understand and wind up caring about complex, difficult, prickly, larger-than-life characters who at first glance can be tough to love.

What kind of homework did you do to write about what you didn’t know firsthand or hadn’t experienced yourself?

Jill Thomadsen:

I kept abreast of news articles and stories about the 2008 financial crisis, the bursting of the US housing bubble caused by collapsing mortgage lending standards. I asked myself if could it happen all over again, but this time with unregulated and fraudulent student loans.  Since this never happened, and it isn’t a disguised memoir or anything I’ve observed or experienced directly, I allowed myself some creative license as well.

Neville Frankel:

I had to read books on history and  politics, South African fiction, the reports on the Truth and Reconciliation hearings. I also made three trips to various parts of South Africa, some remote, to speak with many, many people about their experiences under apartheid and to write accurately about the geography and natural beauty of the country.

Kimberly Pettinger:

My experience working within a large multi-national corporation and the inner workings of that machine allowed me to write about it authentically.  The one component I didn’t have access to was the underworld of computing.  I did some research online and just imagined what it would be like for one of my characters.

David Tomlinson:

I read a dozen or so books on basketball, race relations, faith, local politics, and the justice system, taking copious notes, reworking my outline the entire time. I interviewed an old college roommate, a Choctaw Indian, who used to investigate capital cases for the public defender’s office, who gave me insight in Dean Goodnight’s life and day job. You, Alan, suggested that I read Phil Jackson’s “Sacred Hoops”, which is fantastic. And my daughter started playing basketball around this time so I spent some extra time watching the coach interact with his players and soaking up the sounds and textures of the gym.

One of the characters in this story is a physical therapist named Aura, a black woman, who winds up having to care for a paralyzed, bigoted patient named Cecil. My wife is a physician, and so if I had questions about medication, terminology, or complications due to Cecil’s condition, she pointed me in the right direction.

It took four years to complete the novel. I felt myself having so much empathy and understanding for my characters, while living the arc of this story from each particular character’s point of view. So in a way, by the time I was finished, I actually had experienced it all.

_____________

What about you?

Have you written a story about a character with whom you had little in common? We’d love to hear more about it.

What was the original source of your passion to write the story? What kind of homework did you do? What was the most difficult part of writing your book?

We welcome any problems, successes, experience or advice on breaking the rule to write only “what you know”.

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Be Generous with Detail

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Posted at Editors Only on Monday, March 31, 2014

Present information that you’ve gathered to stimulate reader interest.

By Peter P. Jacobi

Successful paragraphs/passages/segments/parcels in articles require heavy-duty work. To write them so that potential readers care enough to actually read what you’ve prepared demands prior thought and preparation. It calls for information gathering. It begs for details.

I’ve chosen several excerpts for you to peruse, so to arouse consideration about what, besides good writing, it took to realize them.

Dateline: Moore, Oklahoma

From The New York Times, May 27, 2013, a story by Michael Shear:

“…Mr. Obama took a brief walk through the remains of what once was a thriving suburb south of Oklahoma City. American flags, flapping in the stiff winds of the warm spring day, were among the rubble.

“But the piles also contained reminders of the lives torn apart by winds that topped 200 miles per hour as the twister cut a roughly 20-mile path of destruction through town.

“There were 2012 yearbooks from the Plaza Towers School and a workbook titled ‘Jamal’s Surprise.’ There were several waterlogged encyclopedias and a pink baby doll stroller. In another pile was a purple plastic toy camcorder and a child’s pink parka. Every few feet, crumpled cars blocked the way, and twisted metal littered yards that once had lawns. The only trees remaining had no bark and no leaves.”

The writer spotted particulars in the rubble that made devastation specific, that addressed lives interrupted and possibly lost, that spelled tragedy, that carefully put the President into another consoler-in-chief moment. To pass along such an experience, a reporter must search for the details that travel readily and clearly from a distant scene to the printed page and the reader’s eyes, mind, and heart. Shear did so, not by overplaying his hand as collector of facts but by selecting from his notes sufficient details to frame a circumscribed picture of human grief, one scoped large enough for a far-off reader to grasp and understand what had happened in Moore but not so large as to emotionally overwhelm him or her. The power of details.

Family Time

A column in National Geographic Traveler, prepared for the June/July 2013 issue by Laura Willard, is a short one about “Kids Go ‘Round the World in Balboa Park.” She recommends:

“1. Jump on a century-old carousel, with original European hand-carved animals, for a five-minute whirl. 2. See how your face changes as you age, and peer through a microscope at real human cells at the Reuben H. Fleet Science Center…. 8. Enjoy a free concert from one of the largest outdoor pipe organs in the world at the Spreckels Organ Pavilion on Sundays.”

Willard’s list of ten activities that a family can enjoy at inviting Balboa Park has been thoughtfully collected and then ever-so-briefly but specifically offered to the magazine’s travel-enthused readers. If San Diego is a possible destination, those readers who choose to go there now have ten things to do while spending time with family (or alone) in that famous preserve. The writing took very little time, I’d guess, but the information took care and time to gather. Without that information, of course, there is no column worth reading. The power of details.

Dateline: Dhaka, Bangaladesh

From USA Today, May 17–19, 2013, a story by Calum MacLeod focused first on 20-year-old Sheuli Akhter, a garment worker:

“Her mother, Ranjana, was found recently sobbing near the rubble of the Rana Plaza factory where her daughter worked, days after the eight-story complex collapsed and killed 1,127 people. Viewing dozens of corpses a day, Ranjana … still hoped her daughter had somehow survived and would join her for the 10-hour bus journey back to their village.

“The victims retrieved daily from the debris were crushed and unrecognizable in the South Asian heat.

“‘I am looking for her body, but they are all decomposed now. It’s getting harder to identify,’ says Ranjama, tears falling from her eyes.”

MacLeod located a mother still seeking but coming to realize that her daughter is among the victims. He used that mother-daughter tragedy as a humanizing detail to get at the message he sought to impart to his readers, which comes in the paragraph that followed:

“The scale of the mismanagement and breadth of the human tragedies in Bangladesh powerfully illustrated to the world in an instant what years of abuse, inhumane conditions and unthinkable danger could not: The workers in Third World countries take enormous risks and desperate measures to earn a living in Bangladeshi-owned companies that produce clothing for Western retailers.

“At the end of this global production line stand millions of American shoppers whose favorite companies and brands … use Bangladesh as a launching pad for the goods consumers crave.”

The human detail tells, shows, and sells the point that the reporter is striving to make: we’re helping to sustain a system that causes the sort of tragedy we’re suddenly sad about, so what are we — individually and collectively — ready to do, if anything, to bring about change? The power of detail.

Return Engagement

The New Yorker‘s eminent music critic, Alex Ross, wrote in the June 10, 2013, issue of the magazine about the return-from-injury appearance of conductor James Levine with the Metropolitan Opera Orchestra. Here is his opening paragraph:

“At the beginning of the Prelude to Wagner’s ‘Lohengrin,’ an A-major triad, evoking the Holy Grail, swells gently in the violins, oboes, and flutes, with four solo violinists playing silvery harmonics. For the orchestra, it is a scarily exposed moment: the violins must maintain purity of intonation in a high register, while the winds must materialize before the audience’s ears, with no audible splutter of attack. The musicians of the Metropolitan Opera, performing the Prelude at the outset of a concert on May 19th at Carnegie Hall, had no trouble meeting those requirements. But the sonority had an uncommon aura — something of the magical quality that Charles Baudelaire, in his 1861 essay on Wagner, described as a ‘wide diffusion of light,’ an ‘immensity with no other décor but itself.’ Moreover, the chord seemed to be in motion, like a crystal turning in space as light shone through it. Wagner, whose 200th birthday arrived three days later, could not have asked for a lovelier gift, in whatever region of the hereafter he may be found.”

Ross ascribed that moment in performance to conductor Levine, back after a two-year absence. “Perhaps,” he noted, “the musicians would have sounded the same if another conductor had been on the podium, but I doubt that the playing would have had such extreme concentration, such meditative intensity.”

This critic, of course, brings to all his assignments ears attuned to every note, bar, accent, solo responsibility, and ensemble development. That’s an inherent and trained part of talent he contributes to his job of evaluating music, and he can follow through, fortunately, with intelligent writing that makes the case. But look at the knowledge that peeks through, thanks to material he chose to construct his paragraph and what follows: of score, of instrumental capabilities, of Wagner, of “Lohengrin,” of James Levine, of the Met Orchestra. Some of that knowledge has become a given for Ross; he has it at his beck and call. But his research must have included going back to the score and also hunting up historic details about Wagner and “Lohengrin” (the Baudelaire quote, for instance). Ross obviously knew what he needed to prove his argument. The power of detail.

I have at least five more examples that I wanted to use in this month’s column, but I’ve run out of space. Detail is a subject worth recycling. I will again. In the meantime, don’t stint on detail. Be generous. Don’t overwhelm, but be generous. Be wisely selective, but be generous.

Peter P. Jacobi is a Professor Emeritus at Indiana University. He is a writing and editing consultant for numerous associations and magazines, speech coach, and workshop leader for various institutions and corporations. He can be reached at 812-334-0063.

Visit: www.firsteditiondesignpublishing.com

Tumblr 101 for Authors [Guest Post]

First Edition Design Publishing

Publisher – Aggregator – Master Distributor

Another great guest post from Duolit! by Adrienne from Design Roast.

tumblrTumblr is a must for any author looking to build a following of readers. It is a platform to promote your writing within a tight-knit community, as well as a place to dynamically tell the world about you and your books through videos, quotes, photos, reblogging, links and just some straightforward text too. The most popular way to share on this site, however, is through the creative use of animated gifs.

What do all of these forms have in common? They’re short, easily digestible content.

Today, a variety of literary figures can be found on Tumblr, including book reviewers, publishers, booksellers and, of course, authors. Tumblr has many opportunities for authors, so keep reading to learn how to get started.

Sign Up for Tumblr and Set Up Your Profile

tumblr-johngreen

For starters, create an account. This means uploading a photo of yourself and creating a unique username. Since your username will be a part of your tumblr URL, choose wisely.

Some established authors, like John Green, have gotten creative with their username — his isfishingboatproceeds. If you’re looking to build a following, consider using a familiar title from your books, or simply your name/pseudonym.

The rest of the account settings are pretty straightforward. In the “About” section, share a bit of your background, as well as a few of your book titles. You can also set your preferences by allowing, or not allowing, replies from people – and since you’re building a community, it’s a good idea to allow these comments.

Another great feature is the “Ask” section. By turning this on, your readers can ask you questions; just be prepared for them to potentially ask about everything from your favorite place to write to further details about your characters and when your next book is coming out!

How to Customize the Appearance of Your Site

tumblr-themegardenThere’s a variety of functionality you can add to your site; one way to really stand out is to personalize the look of your site with a theme (found under Settings > Edit Theme).

If you have a header or background that you’ve designed, you can upload these here. Alternatively, you can simply change the color background to set a tone for your tumblr site. This area of the Tumblr settings even gives you the ability to change your site’s font.

Just keep in mind: Every setting you choose creates an impression about you and your books. Choose colors that will be pleasing to your audience, and fonts that aren’t too hard to read.

If you need assistance with your design, check out the “theme garden” by clicking on Settings > Find Themes. This “garden” is full of choices that can reflect what you and your writing are about. There’s a plethora of options – they even have a storybook theme perfect for children’s authors.

While some of these themes are free, others do cost a nominal fee, which is much less than what you’d spend hiring someone to do the design work for you.  Plus, you can do some customization after choosing a theme, such as change up the features – color, font, etc. – to really make the site yours. Just keep in mind the theme will only change how your readers see your page; it won’t change your home feed (where you’ll make updates and monitor other people’s pages).

How to Enable Comments

Many of the themes available through Tumblr include the ability to add comments through Disqus. If Disqus isn’t enabled, the only way people can interact with your content is by liking it and reblogging it. If you’re looking for more interaction on Tumblr, start by making a Disqus account and then adding your Tumblr site under “Your Sites” in Disqus.

Next, visit your Tumblr settings and choose Settings > Edit Theme > Customize. Once there, put your Disqus-supplied username in where it asks for your “Disqus Shortname.” Disqus also gives you the ability to check if it was installed correctly and allows you can set rules in order to moderate your comments.

How to Promote Your Books on Tumblr

authorstumblrNow comes the fun part: building up the content on your site! While you’re free to post about whatever you want on your Tumblr page, as an author there are some things you should focus on:

  • Quotes: Not only can you offer an excerpt from your books, but you can also quote reviews of your work or even just quotes by others who inspire you. Then, you can comment on the quotes you post.
  • Videos: Think book trailers for your work or just content you think has some relevance to your brand and the topics you love to write about.
  • Images: Have a new book coming out? Tease what it’s about through images that inspired you while writing, and then post the book cover to Tumblr.
  • Links: The world is your oyster when it comes to posting links. Share articles you’ve written around the web, press coverage, links back to your personal writing blog where longer text content resides and more. Like videos and quotes, you can provide some commentary on any link you post.
  • GIFs: Animated gifs are by far the most popular way to tell a story or share a thought on Tumblr. They can be about a TV show you’re inspired by or simply something fun to share with your readers. Find gifs to use on Giphy.

No matter what medium you use to blog on Tumblr, be sure to tag each and every post with keywords, so users other than your followers can easily find you.

How to Gain a Following on Tumblr

For starters, start following others. You find others by searching their email, URL, or username. Alternatively, search for topics and blogs that interest you. You can focus on publishing-related sites, but follow sites that simply interest and inspire you too. Some people might follow you back, some might not, but it’s a start within the community.

As for gaining followers and readers of your own, simply interact with the site. Like other people’s posts and reblog. Spread the love among Tumblr, and Tumblr will spread the love right back.

While the functionality of Tumblr is simpler than writing a lengthy blog post every day, its offerings are immense. Don’t be intimidated by the site; just get started with an account, explore hashtags and other people’s pages and have fun with it. You never know how it might help you in your next writing endeavor!

Adrienne is a freelance writer and social marketer who loves analyzing social media campaigns to see what works. To see more of her work, check out her blog about design.

Visit: www.firsteditiondesignpublishing.com