Tag Archives: reading level

How to Captivate Your Readers with Seeds of Curiosity

Have you ever become so engrossed in a TV show that you spend hours binge-watching the episodes? (My weakness is British murder mysteries.)

Maybe your friends told you it was an amazing show that you absolutely had to see. So when you finally have free time on a Saturday evening, you decide to put on the first episode.

At first, you’re leaning back in your chair and enjoying the show, but you have one eye on your phone as you scroll through social media. (Yes, I’m guilty of this.)

And then: Bam! The unexpected happens.

A plot twist changes everything.

You put your phone away, and you’re now on the edge of your seat.

Before you know it, you’ve finished episode five. It’s late into the night, but you can’t tear yourself away from the screen.

You have to find out what’s going to happen next. Is your favorite character really going to get killed off? How will the screenwriters tie up all those loose ends?

Okay, maybe you’ve never binge-watched a TV show, but perhaps it’s happened to you with a good book.

The story pulls you in. Even though you keep telling yourself, “Just one more chapter,” you can’t put the book down.

It’s like the author’s put a spell on you.

Imagine if you could captivate your readers in the same way.

You capture their interest so completely that they read from the first sentence to the last without their minds ever beginning to wander.

In today’s post, I’m going to show you how to do just that with a copywriting technique called “seeds of curiosity”.

No matter whether you’re writing a blog post, an email, a sales page, or a story, this technique will help you keep your readers glued to the page.

Read on to discover exactly how you can use it in your writing to mimic the spellbinding quality of your favorite books and TV shows.

What are seeds of curiosity?

Legendary adman Joseph Sugarman coined the term “seeds of curiosity” in his book Advertising Secrets of the Written Word.

Sugarman explained that good writing is like a slippery slide:

As you start to slide down and build momentum, you try holding onto the sides to stop, but you can’t stop. You continue to slide down the slide despite all your efforts to prevent your descent. This is the way your copy must flow.

The headline must be so powerful and compelling that you must read the subheadline, and the subheadline must be so powerful that you are compelled to read the first sentence, and the first sentence must be so easy to read and so compelling that you must read the next sentence and so on, straight through to the end of the copy.

Wow, that does sound like quite a challenge, doesn’t it? Easier said than done, right?

Thankfully, Sugarman gives us the super easy-to-use seeds of curiosity technique that will help us make our slides much more slippery.

He explains,

At the end of a paragraph, I will often put a very short sentence that offers the reader some reason to read the next paragraph. I use sentences such as:

But there’s more.
So read on.
But I didn’t stop there.
Let me explain.
Now here comes the good part.

These seeds of curiosity cause you to subconsciously continue reading even though you might be at a point in the copy where the copy slows down.

Sugarman doesn’t explain why he calls this technique seeds of curiosity. Maybe because you’re planting curiosity in the reader’s mind or maybe because you’re enticing them to read further like you entice a bird with seeds.

Other copywriters refer to this technique as “bucket brigades”. Before modern fire engines and hoses, people would put out fires by filling up a bucket of water and passing it down a line. They were called bucket brigades.

Essentially, they kept the bucket of water moving all the way down the line just as these transition sentences keep your reader moving all the way to the end of your copy.

Sugarman points out that this technique is used a lot on TV. For example, before a news show cuts to a commercial, the host will often tease an upcoming story and tell you to stay tuned to find out more. Your curiosity is piqued so you suffer through the commercials.

And that’s what those captivating books and TV shows do too. A chapter or an episode ends without fully satisfying your curiosity so you have to keep reading or watching.

Now here comes the good part. (See what I did there?)

I’m going to show you several easy ways that you can use seeds of curiosity in your writing right now.

5 Ways to Use Seeds of Curiosity in Your Writing

1. Ask a question.

When your readers see a question, their brain is eager to discover the answer, and so they keep reading.

Here are some examples:

  • What’s the bottom line?
  • Want to know the best part?
  • What does this mean for you?
  • So what’s the point?
  • Can I be completely honest with you?

You can also use seeds of curiosity when answering a question:

  • Yes, you’re right. Here’s why.
  • No, that’s wrong. Here’s why.
  • The correct answer might surprise you.
  • Here’s a clue.

2. Create an open loop by holding back information.

Mention a benefit or payoff you are going to reveal later on in your piece. The reader has to keep reading in order to get to the punch line.

Of course, always make sure that you close the loop or your readers will be very angry with you. (Just like you get angry when a TV show doesn’t bother to resolve a supporting character’s predicament. Ugh, I hate that.)

Here are several examples:

  • I’ll explain how to do this in a minute.
  • Read on to find out what I discovered.
  • You’ll never believe what happened next.
  • I’m going to share a secret with you.
  • More about that later.
  • Don’t worry. There’s a solution.

You can also tease that there’s danger ahead. Our brains have a greater sensitivity to negative news rather than positive news. So signaling a problem will catch your readers’ attention:

  • A word of caution.
  • But first, beware.
  • But there’s a catch.
  • It just gets worse.

3. Simplify a difficult concept.

When writing about a technical or complex topic, it’s easy to fall into the trap of crafting dry paragraphs. Technical terms often bore readers to tears or worse confuse them.

Use seeds of curiosity to make sure you don’t lose their attention (these seeds can also be an excellent way to transition into an example):

  • Stay with me. This gets interesting.
  • Let me explain.
  • Here’s what that means in layman’s terms.
  • Here’s an example.
  • Here’s another way to think about it.
  • Picture it this way.

4. Get into readers’ heads.

You can use seeds of curiosity to speak directly to your readers. This is a fantastic method to use on sales pages to anticipate objections a person might raise about your product or service.

Here are examples:

  • It’s easier than you think.
  • You might be wondering…
  • Let me guess.
  • I know what you’re thinking.
  • But why should you trust me?

You can also use seeds of curiosity to show empathy with your readers and transition into your personal story:

  • I’ve been there too.
  • I know what that feels like.
  • Maybe you’re like me.

5. Build suspense in a story.

Stories are a fantastic way to capture the interest of readers. (I share more about storytelling here and here.) But, of course, a boring story is going to put your readers to sleep, not convince them to keep reading.

Use seeds of curiosity to add suspense and make your stories compelling:

  • Then it hit me.
  • I couldn’t believe my eyes.
  • You won’t believe what he told me.
  • I was soon to find out.
  • That’s when everything spiraled out of control.
  • But something was wrong.
  • It gets better.

The Takeaway

When you sprinkle your writing with seeds of curiosity, you not only grab the attention of your readers, but you also make your writing more enjoyable to read.

They add a touch of suspense that quickens the pace of your writing and leads your readers along just as if you were holding their hand.

But be careful not to sprinkle your writing too liberally with seeds of curiosity. You’ll end up with an overgrown garden rather than a beautifully planted one.

Too many short sentences will disrupt the rhythm of your writing, just like too many long ones. The best method is to read your writing slowly and look for natural places to add a transition.

Is there a place that’s a bit boring? Where the pace of your writing slows? Where you could add a bit of tension?

Use the example seeds of curiosity in this blog post as inspiration. You can copy them or come up with your own that fit naturally into the flow of your paragraphs.

Your reader will slide all the way to the bottom of your piece and thank you for the thrilling ride.

How will you use “seeds of curiosity” in your own writing? Let me know in the comments. And if you enjoyed this post, please share it with a friend who you think might find it helpful too. Thanks for reading!

 

By

Source: nicolebianchi.com

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Resolving My Cheater Shame: Listening to Books Instead of Reading Them

Today’s guest post is by author Kristen Tsetsi, who is a regular contributor to this site through the 5 On series.


When I told my husband, Ian, several weeks ago that I’d finished reading Andre Dubus III’s Townie, I corrected myself by hastily adding air quotes.

“I mean, finished listening to it,” I said, feeling like a poseur.

“Whatever,” he said. “Same thing.”

“You think?” The hope in my voice was embarrassing. I so wanted them to be the same, wanted to be authentically “well read.” Surely, though, the passive act of being read to by someone who’d decided for every listener where to inflect and what tone to apply to each line of dialogue wasn’t the same as determining those things for myself.

Author Betsy Robinson confirms the value disparity between reading and listening in her Publisher’s Weekly piece, “Look, Read, Listen.” In it, she cites the research of cognitive psychologist Sebastian Wren, who found that reading uses more of the brain than does listening. When listening, Wren claims, we don’t use our occipital cortex to visualize as we do when reading.

Cognitive psychologist Daniel T. Willingham, “Ask the Cognitive Scientist” columnist for American Educator magazine and author of The Reading Mind, among others, notes another difference: “[Reading] requires decoding and [listening] doesn’t.”

“Reading” it would be, then, air quotes and all.

(But only with Ian. No one else had to know I was cheating to build my “read” list.)


I’ve been air-quoting “reading” since my first legitimate introduction to audiobooks this past winter. Before then, the only time I’d heard a book—well, part of a book—was in a hot car during a summer visit to Minnesota in the eighties. It had put thirteen-year-old me to sleep, and so it had also put me off audiobooks. But exactly thirty years later, Ian would get an Audible account to ease the pain of stop-and-go work commute traffic, and not long after that, on a drive to Litchfield, Connecticut to do some Christmas shopping, he’d convince me to listen to J.D. Vance’s Hillbilly Elegy.

I warned him that I might fall asleep.

I didn’t. I was captivated, fully immersed in the narrative flooding the car as we slipped into the snowy beauty of a winding country road.

After our Christmas shopping, Ian pulled into the garage, turned off the engine, and still had the rest of Hillbilly Elegy to listen to the next time he got behind the wheel.

I had no Hillbilly Elegy, and I suddenly very much wanted not only Hillbilly Elegy, but other books. I’d had so little time for reading for such a long time that listening to a story unfold had made me realize how desperately I’d been missing the electrifying magic of other people’s words.

Too, audiobooks had worked so well for Ian and his traffic problem that I thought they might kill the monotony of the twice daily dog walks I’d been taking for two years. Music wasn’t cutting it, anymore. As audible scenery went it held all the excitement of the dull evergreen shrubs Lenny and I passed on Hackmatack every afternoon.

I added the Audible app to my phone and chose my first book, watching with Christmas-morning impatience as the files downloaded, downloaded.

The first month of mobile “reading” was dedicated to some books Ian had already bought. Barry Eisler’s John Rain series filled my head for weeks, Eisler’s voice accompanying me as Lenny and I stepped through and over Hackmatack’s sidewalk snow.

Because Eisler reads his own novels (and with such skill that AudioFile Magazine has twice awarded him the Earphones Award), while I may have been denied the freedom of my own interpretations, I was at least hearing the words in the precise way the author intended. It was no different from being at a (very) long author event, really, which even literature professors would agree is an acceptable way to be read to.

When my Eisler stash was gone I considered other fiction, but I chose nonfiction, instead, believing listening to it would be not only educational, and therefore justified, but also every bit as harmless as listening to authors read their own work. After all, how many literary or tonal nuances could possibly grace the biography of Walter Cronkite? Or the history of human evolution, as chronicled in Sapiens?

My first exposure to a novel read by someone other than the author came only after I’d exhausted the list of available, and interesting (to me), nonfiction. In a “why not?” moment of reckless abandon, I downloaded Liane Moriarity’s The Husband’s Secret.

Reader Caroline Lee was utterly fantastic. By the time I finished, I was ready to listen to virtual stacks of novels not read by their authors, and one after another they engrossed and delighted. I was insatiable!

And then came a jarring confrontation with the other power of a voice.

The book’s synopsis promised a suspenseful page turner. I pressed “play” the moment I stepped outside with Lenny. As the woman read, I noticed that my pace slowed. Five minutes in, I was getting distracted by things to kick on the sidewalk—acorns, small rocks, a clump of dirt. Ten minutes in, I yawned, bored almost to the point of feeling anxious by the slow, spiritless voice in my ear buds. I pressed “pause,” switched apps, and listened to music.

There, then, was another critical difference between reading and listening: the wrong voice/tone/energy could murder an otherwise absorbing book.


I was thinking about the unfairness of it all—poor writers, losing readers for reasons other than the writing!—when author Ian Thomas Healy, in the course of my 5 On interview with him, suggested that I have my own novel adapted into an audiobook. He’d had a few of his adapted, he said, and he’d seen an increase in sales as a result.

“Reading” someone else’s work, pressing “pause” and returning a book if I didn’t like the voice or reading style, was one thing, but I certainly didn’t want anyone doing that with my book.

I also shared Betsy Robinson’s sentiments about the desired nature of the writer/reader relationship: “[W]hen I spend four years honing a novel, I’m not imagining some intermediating interpreter conveying it to a reader,” she writes in “Look, Read, Listen.”

When I ultimately decided to go ahead with the audiobook, it was because of the important words Healy had used: “increase in sales.” I swallowed any discomfort—discomfort that can pull like sickness when it’s a fear of your hard work being misrepresented—and began the process.

In the months since, the audiobook has been published and I’ve thought a lot about the artistic conversion from text to voice. While Willingham does say reading requires more decoding from the reader than does listening, he adds, however, that “…most of what you listen to is not that complicated. For most books, for most purposes, listening and reading are more or less the same thing.”

Decoding is more important for those learning to read, he explains. Those who have been reading for some time are generally already fluent at it.

Well, whew! That eliminated some of my own cheater guilt, but as it happens, listening to a novel is valuable even for those who don’t read text well. Educational website Reading Rockets lists among the benefits of listening to audiobooks that listeners gain access to work above their skill level, they’re given a model for interpretive reading, and they’re more likely to explore new genres.

For the seasoned reader of text, audiobooks also help develop critical listening skills, according to Reading Rockets. I can attest to this—it definitely takes concentration and a commitment to pay attention.

I was surprised as an audiobook listener to not miss what Robinson describes as the “full-sensory and gloriously autonomous experience of a direct hit from words on a page,” or even the hours of visualizing my occipital cortex wouldn’t be doing.

Instead, when “reading,” I delighted in the sound of the poetry of words where such poetry existed. There was also an unanticipated side effect: memorable scenes attached themselves to my exterior sensory experience. When Lenny walks and I huff up a steep path where, months ago, I was “reading” Suki Kim’s Without You, There Is No Us, I’m transported to a Pyongang school cafeteria’s obedient students and nervous, secretive teachers. A love-lock fence section of Main Street plops me in the middle of a military school dorm room, where emotionally stunted and lovable cadet “Pig” lectures his paisans about what they’d better not say in the presence of his girlfriend’s picture in Pat Conroy’s Lords of Discipline. I can still hear John Rain/Eisler in my head, still taste a sip of whisky in a Tokyo bar, when I walk down Hackmatack, and an image of the snow covered trees on the narrow road to Litchfield watermarks my memory of Vance’s description of Appalachia.

The writer in me is now grateful for the audio option less for sales potential than for the ability to reach others who “desperately want to read, but no time, no time…” As much as I feared the influence of someone else’s voice, I—like every writer—had to accept that writing will always be interpreted, correctly or incorrectly, by the silent reader, the listening “reader,” the voice reader, or the literature professor who, more often than not, will just tell students how to interpret the work. Admittedly, I’m also comfortable with it because I was paired with Nila Brereton Hagood, an insightful voice reader. She incorporated personal interpretations that got me to laugh or made me mad, and in places I as the writer should have been immune to. She was also eager to collaborate, which meant there were two of us who wanted the story to be told right.

The book lover in me, though, is even more grateful for the audio option. In just eight months I’ve been able to “read” thirty-eight books I otherwise wouldn’t have. I’ll still use air quotes around “reading,” but only for the sake of accuracy. My cheater shame has been edged out by the conviction that writers write in order to have their words experienced, and that readers and “readers” alike just want to experience them. Period.

“Comparing audio books to cheating,” Willingham writes, “is like meeting a friend at Disneyland and saying ‘you took a bus here? I drove myself, you big cheater.’ The point is getting to and enjoying the destination. The point is not how you traveled.”

Source: janefriedman.com

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The Halo Effect: Your Readers are Applying it

So the hero in my latest release has a few unlikeable traits (as in, pretty unethical and unsavoury behaviours), which would be fine in some genres, but not so much in romance. I realised that if I was going to have an online stalker who has come to some pretty dark conclusions about humanity, I needed to address this fairly early on in the book if I wanted my readers to fall in love with him alongside my heroine. Actually, if I wanted them to read past the second chapter!

I decided on the strategy I was going to use, but I began to reflect on the psychology behind Blake Snyder’s famous tactic. The tactic (which some of you would have guessed by now) we’ll discuss shortly; the science behind is the bit we’re going to delve into first, and it’s called the ‘halo effect.’

The halo effect

The halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about his or her character. Essentially, your overall impression of a person (“Gosh, he’s nice!”) impacts your evaluations of that person’s specific traits (“He’s probably also smart!”). We assume that because Johnny is good at A, then he must be good at B, C, and D. Conversely, it also works the other way (called the horn effect); if Danny is bad at A, then he must be bad at B, C, and D.

 

Psychologist Edward Thorndike first coined the term in 1920. Thorndike asked commanding officers in the military to evaluate a variety of qualities in their soldiers. These characteristics included such things as leadership, physical appearance, intelligence, loyalty, and dependability. He found that high ratings of a particular quality correlated to high ratings of other characteristics, while negative ratings of a specific quality also led to lower ratings of other characteristics. Soldiers were far more likely to be assessed as good in all areas or bad in all areas, even when there was no obvious correlation between the traits.

So yes, first impressions count out in the real world (which means they also do in your story).

Check out these other examples of the halo effect:

  • We tend to perceive celebrities as attractive and successful, meaning we also tend to see them as intelligent and funny.
  • Teachers are subject to the halo effect when evaluating their students. A teacher who sees a well-behaved student might tend to assume this student is also bright, diligent, and engaged (it’s actually how I see many students slip through the cracks in our educational system).
  • The halo effect can also impact how students perceive teachers. In one study, researchers found that when an instructor was viewed as warm and friendly, students also rated him as more attractive, appealing, and likable (I’m glad I made it a point to smile at my students during my teaching years!).
  • In the work setting, the halo effect is most likely to show up in a supervisor’s appraisal of a subordinate. In fact, the halo effect is probably the most common bias in performance appraisal. The supervisor may give prominence to a single characteristic of the employee, such as enthusiasm, and allow the entire evaluation to be coloured by how he or she judges the employee on that one characteristic. The employee could have areas they have yet to achieve competence in, but if they show enthusiasm, the supervisor may very well give them a higher performance rating than is justified.
  • Marketers take advantage of the halo effect to sell products and services. The iPod is a great example—a popular product, it functioned as a great launching pad for the iPhone.

What’s more, researchers have found that attractiveness is a factor that can be influential in the halo effect. The truth is, we tend to rate attractive people more favourably for their personality traits than those who are less attractive. Several different studies have found that when we rate people as good-looking, we also tend to believe that they have positive personality traits and that they are more intelligent. If a prospective employer views an application as attractive, they are more likely to rate the individual as intelligent, competent, and qualified (and no, that’s not fair). What’s more, one study even found that jurors were less likely to believe that attractive people were guilty of criminal behaviour (so crime writers out there—consider making your murderer attractive if you’re looking for them to get away with it).

Harnessing the halo effect in your story

Deliberate use of the halo effect can be a powerful writers tool. The idea is to create the impression you want the reader to build upon early on. If you’re looking to create a good impression, you can do this by showing your character as funny or smart, and possibly attractive. Your readers brain will extrapolate from there without even realising it. My character was certainly smart, and the reader got that sense from his hacking knowledge and sharp dialogue. And yes, he’s good looking, but he’s also significantly scarred. Capturing a romance reader in this scenario was going to be a challenge.

The literary device that I used was Save the Cat; a term coined by the late Blake Snyder—a scene relatively early in the story where the reader meets the hero and he/she does something ‘nice.’ Often it will have a heroic flavour, like oh, saving a cat. If that action has enough emotional impact, your reader will start making generalisations about the character’s other personality traits.

In my particular scene, chapter two in fact, we’re introduced to Erik, who is stalking his peers online without them knowing of his existence. What’s more, the reader realises he’s been doing this for some time, and he does not have a very high opinion of humanity. By the end of the scene he also saves one of said peers from being blackmailed by his brother.

On the other side of the coin, you have the ‘kick the dog’ scene. If you want to create a first impression of your villain, then have them commit some act of unpleasantness. If a villain is kicking a dog in chapter two, my brain is going to put two and two together and conclude this dude isn’t very nice in other areas of his life. It’s fascinating that this cognitive shortcut happens outside of my awareness will set up my expectations for the remainder of the book.

The cool bit is that this allows you, the author, to either confirm these suspicions, or blow them off the page.

Source: psychwriter.com.au

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How to Captivate Hurried Readers with a Magic Opening Line

Can I skip the opening sentence for this post?

Pleeeease?

Let’s say you skip reading the first few sentences and start with the fourth?

Or fifth?

I don’t like the pressure of writing a first sentence.

What if I fail to engage readers? What if I’m boring them? What if I’ve wasted my time on this article because my first line sucks?

The task of writing a first sentence can paralyze even the most acclaimed writers. In an interview with the Atlantic, Stephen King admits he can spend months, or even years, on writing the opening lines for a new book.

Sounds crazy, right?

As business writers, we don’t have the luxury of time. We have other things to do than worrying about one line of text.

So what can we do?

Let me share with you a trick for writing a first sentence super-fast. But first, let’s define what a good opening line is.

Okay?

An outrageously good opening sentence

This is how the novel “Nervous Conditions” by Tsitsi Dangarembga starts:

I was not sorry when my brother died.

Why is this sentence good?

It entices you to read on.

That first sentence creates drama because it instantly raises two compelling questions in readers’ minds: Why did the brother die? And why was the author not sorry? A reader reads on because he wants to find out the answers to these two questions.

Stephen King says it like this:

An opening line should invite the reader to begin the story. It should say: Listen. Come in here. You want to know about this.

One of the most famous opening lines

This is how “The Catcher in the Rye” by J.D. Salinger starts:

If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth.

This famous opening line is 63 words long.

Is such a long sentence a good idea?

Ben Blatt analyzed what makes a good novel great, and he also reviewed first sentences. His conclusions are not clear cut, as he summarizes in his book “Nabokov’s Favorite Word is Mauve:”

The first sentence is only as popular as the rest of the book, and brevity alone will not make a first sentence great.

Our literary heroes may write lengthy first sentences.

But when writing for the web, we need to remember our readers. They’re not curled up on a comfy sofa with a book and a glass of Rioja. They’re hurrying across the web, searching for interesting articles to read and share. Who has the patience to start reading a block of text?

So, instead of following J.D. Salinger’s 63-word mammoth sentence, take your cue from Toni Morrison, the master of short first sentences, like this one from “Tar Baby:”

He believed he was safe.

From “Paradise:”

They shoot the white girl first.

From “God Help the Child:”

It’s not my fault.

Each of these sentences makes you curious to read on.

Your first sentence has two purposes. First, get people to read your first sentence—a short sentence works better because it’s easy to read. Then, make sure they want to read your second sentence.

The worst opening lines

Ben Blatt quotes the opening line of the book “Paul Clifford” by Edward Bulwer-Lytton as one of the most ridiculed opening lines ever:

It was a dark and stormy night; the rain fell in torrents, except at occasional intervals, when it was checked by a violent gust of wind which swept up the streets (for it is in London that our scene lies), rattling along the house-tops, and fiercely agitating the scanty flame of the lamps that struggled against the darkness.

Not only is that sentence awfully long, its worst crime is that nothing happens. Nothing grabs attention. Nothing makes me curious. It’s simply a description of the weather. So what?

Of course, in business we rarely write about the weather, but you may have come across similar opening lines that fail to whet your appetite for reading more. For instance:

Many ways exist to choose your words.

As you know, Rome wasn’t built in one day.

In business, you have to take risks.

Duh!

The above opening lines may be short, but they’re obvious statements, killing readers’ interest. There’s no incentive to read on.

A little-known shortcut for web writers

Getting nervous about writing a good first sentence?

No need for nerves, when you know this blog writing trick …

Unlike novels, a blog post is often a conversation with our readers. And what easier way to engage readers than asking them a question?

A few examples:

Do you hear that nagging voice, too? (source)

Do you ever feel a pang of envy? (source)

Has it happened to you, too? (source)

In a face-to-face meeting, you often start a conversation with a question, like: Cup of tea? How did your meeting go? Or: How’s business?

Why not do the same in your writing?

The one magic opening line doesn’t exist

So, no need to search for it anxiously.

Instead, remember your reader.

Imagine him hurrying across the web. He’s feeling restless. He’s impatient because he’s been wasting his time reading lousy blog posts.

How can you engage him? How can you make him read your first sentence? And then the next?

A good writer draws a reader in, and doesn’t let him go until the last word.

By
Source: enchantingmarketing.com

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10 Cliffhangers That Make Readers Turn The Page

Have you read a book you feel compelled to carry on reading? You know the kind of book I’m talking about. You read it past your bedtime and during your lunch breaks. You read it because you want to not only know what happens next, but you also wonder what is really going on.

Chances are the author is using a series of cliffhangers to keep you interested.

What Is A Cliffhanger?

According to Oxford Dictionaries it is ‘a dramatic and exciting ending to an episode of a serial, leaving the audience in suspense and anxious not to miss the next episode’.

The term itself originated with a Thomas Hardy serial when one of his protagonists, Henry Knight, was left hanging off a cliff.

Writers use cliffhangers as a literary device at the end of scenes, chapters, and books. These end without the questions raised being resolved. The reader has to carry on reading to find out what happens.

The History Of Cliffhangers

One of the most famous examples of using cliffhangers can be found in One Thousand and One Nights. Scheherazade tells a series of stories to the king for 1,001 nights, ending each on a cliffhanger, to save herself from execution.

They were also an important element of Victorian serial novels, including those by Charles Dickens, a pioneer of the serial publication of narrative fiction.

Television series are notorious for ending seasons on major cliffhangers. The most famous example was the ‘Who Shot JR Ewing?’ ending in Dallas.

Today

Modern writers are using this device more often because readers can easily be tempted away from books. Instead of ending each scene satisfactorily, it has become quite commonly used to prolong suspense.

Cliffhangers are the clickbait that get the reader to turn the page. James Patterson has used this technique successfully using short chapters that end without major resolutions.

Here are 10 ideas for cliffhangers:

1. An Unanswered Question

This is the most common cliffhanger. Ask a provocative question or make sure that the one that started the scene is still unanswered.

2. A Loss

The loss can be physical or emotional. It can be a tangible thing or a relationship, but try to make it something that the protagonist thinks he or she can’t do without.

3. Dangle A Carrot

Show the character that something he or she wants desperately is there, but out of reach.

4. A Glimmer Of Hope

A pronouncement is made that something something that is needed, new, different, or exciting will happen soon.

5. A Physical Threat

Put the character, or somebody that he or she loves in immediate danger. If you have created empathy between your readers and your character, they have to carry on reading.

6. A Sense Of Foreboding

Use foreshadowing and body language. Use signs and symbols. Let your characters know that they will be going off into a dangerous place or a risky situation.

7. A Ticking Clock

End with a sense of urgency. A deadline has to be met.

8. An Accident

This can be a physical accident or a slip of the tongue. Set off an alarm. Reveal a secret. Break a leg.

9. Unexpected News

This includes any important information, or even a person, that shows up unexpectedly. End a scene with the protagonist receiving devastating news

10. An Unmade Decision

A character has a decision that needs to be made.

By Amanda Patterson
Source: writerswrite.co.za

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In the time you spend on social media each year, you could read 200 books

Somebody once asked Warren Buffett about his secret to success. Buffett pointed to a stack of books and said,

Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will…

When I first found this quote of Buffett’s two years ago, something was wrong.

It was Dec. 2014. I’d found my dream job. Some days, I would be there, sitting at my dream job, and I would think, “My god what if I’m still here in 40 years? I don’t want to die like this…”

Something wasn’t right. I’d followed the prescription. Good grades. Leadership. Recommendations. College. Dream Job. I was a winner. I’d finished the race. Here I was in the land of dreams. But something was terribly, terribly wrong.

Every day, from my dream job desk, I looked out into their eyes. Empty, empty eyes.

There were no answers.

In January of 2015, I found Buffett’s quote. I decided to read. I was going to read and read and read and never stop until I got some damn answers.

I didn’t quite make 500 pages a day, but, in these last two years, I’ve read over 400 books cover to cover. That decision to start reading was one of the most important decisions in my life.

Books gave me the courage to travel. Books gave me the conviction to quit my job. Books gave me role models and heroes and meaning in a world where I had none.

I want to say reading 200 books a year is an amazing thing. But the truth is, it’s not. Anybody can do it.

All it takes is some simple math and the right tools.

1. Do not quit before you start

When average Joe hears the advice “Read 500 pages like this every day,” his snap reaction is to say, “No way! That’s impossible!”

Joe will then go on to make up reasons to justify his belief without doing any deep thinking at all. These might include “I’m too busy,” “I’m not smart enough,” or “Books just aren’t for me.”

But what if we go a little deeper? For example, what does it actually take to read 200 books a year? Two years ago, I stopped to do the simple math. Here’s what I found: Reading 200 books a year isn’t hard at all.

It’s just like Buffett says. Anyone can do it, but most people won’t.

2. Do the simple math

How much time does it take to read 200 books a year?

First, let’s look at two quick statistics:

  • The average American reads 200–400 words per minute (Since you’re on Medium, I’m going to assume you read 400 wpm like me)
  • Typical non-fiction books have ~50,000 words

Now, all we need are some quick calculations…

  • 200 books * 50,000 words/book = 10 million words
  • 10 million words/400 wpm = 25,000 minutes
  • 25,000 minutes/60 = 417 hours

That’s all there is to it. To read 200 books, simply spend 417 hours a year reading.

I know, I know. If your brain is like mine, it probably saw “417 hours” and immediately tried to shut off. Most people only work 40 hours a week! How can we possibly read for 417 hours?

Don’t let your monkey brain turn you away yet. Let’s do a quick reframe for what 417 hours really means…

3. Find the time

Wowsers, 417 hours. That sure feels like a lot. But what does 417 hours really mean? Let’s try to get some more perspective.

Here’s how much time a single American spends on social media and TV in a year:

  • 608 hours on social media
  • 1642 hours on TV

Wow. That’s 2250 hours a year spent on TRASH. If those hours were spent reading instead, you could be reading over 1,000 books a year!

Here’s the simple truth behind reading a lot of books: It’s not that hard. We have all the time we need. The scary part—the part we all ignore—is that we are too addicted, too weak, and too distracted to do what we all know is important…

All it takes to start reading a lot more is to take “empty time” spent Twitter-stalking celebrities or watching Desperate Housewives and convert some of it to reading time.

The theory is simple. It’s the execution that’s hard.

4. Execute

We all know reading is important. We all know we should do more of it. But we don’t. The main reason this happens is a failure to execute.

I’m not so perfect at it yet, but here are some tactics that have helped me get results.

I. Use environmental design

If you were quitting cocaine, would you keep it lying around the house? Of course not. Media is designed to be addictive. Moving away from media addiction can be as difficult as quitting drugs.

The biggest bang-for-buck changes here are environmental.

If you want to read, make sure (1) you remove all distractions from your environment and (2) you make books as easy to access as possible.

As an example, here’s my immediate environment:

from original
(Charles Chu)

I travel a lot. That doesn’t stop me from reading. The picture on the left is of my “bookshelf” in Thailand. I try to keep books everywhere so I can just pick one up and start reading.

The picture on the right is my smartphone desktop. Notice there are only two apps. One of them—the Kindle app—is for reading. The other is for habits… Which brings me to my next point.

II. Upload habits

Willpower is not a good tool for lifestyle change. It always fails you when you need it most. Instead of relying on strength of mind, build a fortress of habits—these are what will keep you resilient in tough times.

If you’re not familiar with habit science, my favorite book on the subject is Tynan’s Superhuman by Habit. It’s infinitely practical, and practical is all I care about.

Getting good at habit formation took me years. Many of the mistakes I made were avoidable. If I could go back, I’d find a habit coach. Here’s how I see it. One game-changing idea from a good book is worth thousands of dollars. If a coach helps you read ONE more good book a year, you already get your money’s worth.

(A shout out to Cherry Jeffs and Nathan Sudds, two coaches who have helped me out a lot.)

III. Go multi-medium

When it comes to reading, be a jack of all trades, not a specialist.

If your goal is to read more, you can’t be picky about where you read or what mediums you use. I read paper books. I read on my phone. I listen to audiobooks. And I do these things everywhere—on park benches, in buses, in the toilet… Wherever I can.

Make your reading opportunistic. If you have a chance, take it. If you don’t have a chance, find one.

I read a book one day and my whole life was changed.

— Orhan Pamuk

If I hadn’t started reading, perhaps I’d still be at my dream job. Perhaps I’d still be at my desk, taking peeks at the clock and wondering if that was how I was going to die…

If you’re looking for answers, give reading a try. You may find much, much more than what you were looking for.

Source: qz.com

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This Surprising Reading Level Analysis Will Change the Way You Write

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Great article from Shane Snow from over  at The FreeLancer

Ernest Hemingway is regarded as one of the world’s greatest writers. After running some nerdy reading level stats, I now respect him even more.

The other day, a friend and I were talking about becoming better writers by looking at the “reading levels” of our work. Scholars have formulas for automatically estimating reading level using syllables, sentence length, and other proxies for vocabulary and concept complexity. After the chat, just for fun, I ran a chapter from my book through the most common one, the Flesch-Kincaid index:

I learned, to my dismay, that I’ve been writing for 8th graders.

Curiosity piqued, I decided to see how I compared to the first famous writer that popped in my head: Hemingway. So I ran a reading level calculation on The Old Man and the Sea. That’s when I was really surprised:

Apparently, my man Ernest, the Pulitzer- and Nobel Prize-winning novelist whose work shaped 20th-century fiction, wrote for elementary-schoolers.

 

Read the rest at The FreeLancer

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